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Let them rest in peace, 2

Published/Aired: 
April 2013
Description: 

The latest Miami Ad School's institutional campaign aims to challenge the creatives to abandon references used exhaustively by the advertising market and to stimulate the search for new ones. Each one of the three pieces from the print campaign shows a composition with dozens of ads, products and services completely different, but starred by the same characters ever: Albert Einstein, Marilyn Monroe and Che Guevara.

Let him rest in peace.

Advertising School: Ogilvy Brasil
Chief Creative Director: Anselmo Ramos
Creative Directors: Roberto Fernandez, Paco Conde
Art Director: Thiago Di Gregorio
Copywriter: Felipe Machado
Illustrators / 3D: Alexandre Bucsky, Helena Lopes / Artluz Studio
Producers: Patrícia Cortes, Márcia Monteiro
Account Manager: Gabriela Malta

Comments (10)

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Highest Rated

salil.sharma's picture
salil.sharma
Activity Score 2428

Creative Campaign

Designer Don't Do Different Things
They Do Things Differently

pez's picture
pez
Activity Score 1802

Using their image to say not to use their image anymore...

haole's picture
haole
Activity Score 117

i liked, its a message for the students...to do new things, new ideas...

Badj's picture
Badj
Activity Score 50

Oh that's pretty ironic...

joelapompe's picture
joelapompe
Activity Score 3830

How advertising recycles and hijacks famous images and symbols (including Che Guevara) is the subject of my latest book (available worldwide) :
http://www.maisonmoderne.lu/eshop/joe-la-pompe/

certaintly's picture
certaintly
Activity Score 3994

just as stupid and lazy as this ad:
http://adsoftheworld.com/media/print/getty_images_ali

(which most people liked actually)

albinojc's picture
albinojc
Activity Score 283

Let this idea rest in peace.

cargocollective.com/albinojc

printlover's picture
printlover
Activity Score 587

done

printlover's picture
printlover
Activity Score 587

done

salil.sharma's picture
salil.sharma
Activity Score 2428

Creative Campaign

Designer Don't Do Different Things
They Do Things Differently

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