Let them rest in peace, 2

April 2013
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The latest Miami Ad School's institutional campaign aims to challenge the creatives to abandon references used exhaustively by the advertising market and to stimulate the search for new ones. Each one of the three pieces from the print campaign shows a composition with dozens of ads, products and services completely different, but starred by the same characters ever: Albert Einstein, Marilyn Monroe and Che Guevara.

Let him rest in peace.

Advertising School: Ogilvy Brasil
Chief Creative Director: Anselmo Ramos
Creative Directors: Roberto Fernandez, Paco Conde
Art Director: Thiago Di Gregorio
Copywriter: Felipe Machado
Illustrators / 3D: Alexandre Bucsky, Helena Lopes / Artluz Studio
Producers: Patrícia Cortes, Márcia Monteiro
Account Manager: Gabriela Malta

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Creative Campaign

Designer Don't Do Different Things
They Do Things Differently