Miami Ad School: Let them rest in peace, 2

Let him rest in peace.

The latest Miami Ad School's institutional campaign aims to challenge the creatives to abandon references used exhaustively by the advertising market and to stimulate the search for new ones. Each one of the three pieces from the print campaign shows a composition with dozens of ads, products and services completely different, but starred by the same characters ever: Albert Einstein, Marilyn Monroe and Che Guevara.

Advertising School: Ogilvy Brasil
Chief Creative Director: Anselmo Ramos
Creative Directors: Roberto Fernandez, Paco Conde
Art Director: Thiago Di Gregorio
Copywriter: Felipe Machado
Illustrators / 3D: Alexandre Bucsky, Helena Lopes / Artluz Studio
Producers: Patrícia Cortes, Márcia Monteiro
Account Manager: Gabriela Malta
Published: April 2013

10 comments

pez's picture
pez
1723 pencils

Using their image to say not to use their image anymore...

haole's picture
haole
52 pencils

i liked, its a message for the students...to do new things, new ideas...

Badj's picture
Badj
50 pencils

Oh that's pretty ironic...

joelapompe's picture
joelapompe
3464 pencils

How advertising recycles and hijacks famous images and symbols (including Che Guevara) is the subject of my latest book (available worldwide) :
http://www.maisonmoderne.lu/eshop/joe-la-pompe/

certaintly's picture
certaintly
4060 pencils

just as stupid and lazy as this ad:
http://adsoftheworld.com/media/print/getty_images_ali

(which most people liked actually)

albinojc's picture
albinojc
232 pencils

Let this idea rest in peace.

cargocollective.com/albinojc

printlover's picture
printlover
558 pencils

done

printlover's picture
printlover
558 pencils

done

salil.sharma's picture
salil.sharma
2278 pencils

Creative Campaign

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