Miami Ad School: Let them rest in peace, 1

Let her rest in peace.

The latest Miami Ad School's institutional campaign aims to challenge the creatives to abandon references used exhaustively by the advertising market and to stimulate the search for new ones. Each one of the three pieces from the print campaign shows a composition with dozens of ads, products and services completely different, but starred by the same characters ever: Albert Einstein, Marilyn Monroe and Che Guevara.

Advertising School: Ogilvy Brasil
Chief Creative Director: Anselmo Ramos
Creative Directors: Roberto Fernandez, Paco Conde
Art Director: Thiago Di Gregorio
Copywriter: Felipe Machado
Illustrators / 3D: Alexandre Bucsky, Helena Lopes / Artluz Studio
Producers: Patrícia Cortes, Márcia Monteiro
Account Manager: Gabriela Malta
Published: April 2013

2 comments

joelapompe's picture
joelapompe
3458 pencils

How advertising recycles and hijacks famous images and symbols is the subject of my latest book (available worldwide) :
http://www.maisonmoderne.lu/eshop/joe-la-pompe/

Captain Mazda's picture
Captain Mazda
115 pencils

Do you mind not advertising your "book" all over this website?

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