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Agency Network: 
Published/Aired: 
May 2016

Print advertisment created by John St, Canada for Miami Ad School, within the category: Education.

You are your book.

Advertising Agency: john st., Toronto, Canada
Creative Directors: Stephen Jurisic, Angus Tucker
Art Director: Jenny Luong
Copywriter: Martin Stinnissen
Photographer: Daniel Ehrenworth / Sparks Photographers

Comments (9)

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Highest Rated

campbellcoha's picture
campbellcoha
Activity Score 341

A book is a portfolio benjamin. I´m sorry you took the time to write so much.

teamarnie.com

Benjamin Viethen's picture
Benjamin Viethen
Activity Score 267

So, is this ad trying to say that when we read a book, we identify ourselves with the protagonist thus becoming them? And therefore we should read more?

I don't get it. Besides, nope, you are not your book. It's a cool flight from the everyday world and I'd get the point if it was about the much more immersive movie. But books are rather catalysts for phantasies and rarely means of identification (more so when it's about bios).

Plus where does this ad show a famous protagonist/book/cover or anything? Plus, it reminds me very strikingly of the ad with a woman holding a book cover showing a face (girl with the pearl earrings) in front of her head...

campbellcoha's picture
campbellcoha
Activity Score 341

A book is a portfolio benjamin. I´m sorry you took the time to write so much.

teamarnie.com

That guy from the office's picture
That guy from t...
Activity Score 266

LOOOOOOOOL

Also, phantasie.

The Client's Wife's picture
The Client's Wife
Activity Score 125

Whooosh

BAdsoftheworld's picture
BAdsoftheworld
Activity Score 3519

There is an idea, cool

Mytwocents's picture
Mytwocents
Activity Score 285

Simple, smart and true. Like it. Nice art direction too.

Truffle Shuffle's picture
Truffle Shuffle
Activity Score 77

It sends out the message, elegant style

Do the truffle shuffle.

sacrilegend's picture
sacrilegend
Activity Score 3394

Bland.

gulatisaab's picture
gulatisaab
Activity Score 8

Killer idea

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