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Tanga

Agency: 
Published/Aired: 
September 2009
Description: 

Advertising Agency: Ad Impact, Perth, Australia

Print advertisment created by Ad Impact, Australia for MIA Lingerie, within the category: Fashion.

Creative Director / Copywriter: Drew Ridley
Art Director: Neil Martin

Comments (28)

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Highest Rated

Guest's picture
Guest

that is new concept?

tytunio's picture
tytunio
Activity Score 83

so so

For the fame!

Guest's picture
Guest

not very good actually.

Guest's picture
Guest

Nothing pushes me to buy this ..

Guest's picture
Guest

Don't see the product... Wasted money.

Guest's picture
Guest

you dont alwyas have to show the product. what you said is so old school

Guest's picture
Guest

Don't see the product... Bah...

Disco Munky's picture
Disco Munky
Activity Score 3890

So she had some sort of rash? hmmmm sexy

Doin' it for the points

Guest's picture
Guest

seems to me an ad written by men targeting men...lame

jorj's picture
jorj
Activity Score 638

nice

valayamadvertising's picture
valayamadvertising
Activity Score 244

sucks - looks like designer's kinky dream executedin campaign

Guest's picture
Guest

lingerie is feminine and sexy...this is soft porn

Guest's picture
Guest

somethings dribbling down her bum

Guest's picture
Guest

not good

Guest's picture
Guest

I think it's a decent concept, but there's no context to seal the deal, plus the execution is lacking.

Guest's picture
Guest

I think this ad tries to reproduce the idea of nightvision . The underwear is hot so it can be seen. :))

Disco Munky's picture
Disco Munky
Activity Score 3890

They should have done it more "Predator Vision" and then it wouldn't be so bad...but then it would only really make sense to guys mostly. Is that who they're "targeting"..hmmm?

Doin' it for the points

Grace's picture
Grace

I agree with you about the target market thing.
Sad thing is... ads like this, seemingly "sexist" and targeted at men have worked on women for a long time.
Why? Because many woman (not all obviously) like to/want to appeal to men. It makes them feel good/sexy/attractive etc.
End of the day... sex sells.

Disco Munky's picture
Disco Munky
Activity Score 3890

Then you should try and change it.

Doin' it for the points

RAM KATE's picture
RAM KATE
Activity Score 765

It's the confidence of comfort which the product promises. Some comments are out of place. However, I give 8/10

RAM KATE

tirthomitro's picture
tirthomitro
Activity Score 2758

hey lingerie IS supposed to be hot!
why repeat it visually??

they showed me a picture & i laughed
dignity has never been photographed

silvi's picture
silvi
Activity Score 4172

No creo que esta campaña venda realmente al producto.

Guest's picture
Guest

Nice cold ass

Guest's picture
Guest

that is new concept?

Guest's picture
Guest

makes her bum crack sweaty? :)

seniorcutterplotter's picture
seniorcutterplotter
Activity Score 112

I got it... you're hot :). I mean your swimsuit. Yep.

Guest's picture
Guest

hehe

cp's picture
cp
Activity Score 354

if the mode's a guy I would hv thot he's got birdflu

Guest's picture
Guest

I like it, I would have done the heat thing a little differently, but I like it never the less.

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