MGD64: 64 Calorie Collection

Advertising Agency: Y&R Chicago, USA
Chief Creative Officer: Ken Erke
Creative Director / Art Director: Sonya Grewal
Copywriter: Todd Taber
Photographer: Mike Maes
Digital: Schawk
Molds: Kaleidoscope

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16 comments

brndnrap8's picture
brndnrap8
170 pencils

Word. A beer for the ladies.

http://www.brandonrapert.com/

Conceptual-eyes's picture
Conceptual-eyes
1475 pencils

Stunning.

Guest's picture
Guest

stunning? come on. this isn't stunning. it's ok...

Guest's picture
Guest

seriously killer stuff! hats off to the artists!

bartwhite's picture
bartwhite
80 pencils

nice, but not killer...

Guest's picture
Guest

Would have been nicer (in my opinion) if they had taken real glasses in thoe forms and not photoshop them.

Guest's picture
Guest

I totally agree, would've been a lot nice if they were real glasses. The 'cut away' makes it seem amature.

salamandos's picture
salamandos
1947 pencils

lovely stuff!

Guest's picture
Guest

Stunning? Killer? C'mon, students. Grow up.

This is pretty good.

bknowlden's picture
bknowlden
3647 pencils

Solid work based on a unique proposition. Not my favorite, but respectable work for sure. good job.

NatalieM's picture
NatalieM
1687 pencils

It gets the point across swiftly.

Guest's picture
Guest

Lovely...great way to make the product attractive to calorie counters!

Guest's picture
Guest

it's amazing job.

Guest's picture
Guest

the whole "X calorie version" of whatever by cutting down the real version was done first and much better by jell-o int he 80s. Please stop doing this with every "diet" product

salamandos's picture
salamandos
1947 pencils

alright, dad

Guest's picture
Guest

it should spell out something. well maybe it shouldnt, but after seeing the last row i thought i was missing something and that it was a phrase, but no.
light beer is crap.

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