MG Motors: Focus

The focus group results said that to sell you this car the ads had to be ambitious and show a young successful man.
$25,000 v/s any advertising speculation

Advertising Agency: Leche2, Santiago, Chile
Creative Director: Pedro Vial
Art Director: Cristián Guerrero
Copywriter:Patricio Reyes, Raimundo Undurraga
Published: June 2009

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I wonder how many people, outside the advertising world, know what a focus group is.
This is too bad.

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Dreadful! May be they should have listened to the focus group.

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