MG Motors: Famous face

To use a famous face to promote this car was a possibility to make you buy it.
$25,000 v/s any advertising speculation

Advertising Agency: Leche2, Santiago, Chile
Creative Director: Pedro Vial
Art Director: Cristián Guerrero
Copywriter:Patricio Reyes, Raimundo Undurraga
Published: June 2009


Wordnerd's picture
6660 pencils

oh, the old advetising-sucks ad trick. but not very elegant

strange car-shot for this kind of ad. what does it look like? very average from this angle.

Grace Bastien's picture
Grace Bastien

I'm sorry. But No, no, no, no, no.

federo's picture
781 pencils

you are saying: "well, we are an advertising agency but you don´t need us coz your car is good enough". or: "please nike, your messi shox are incredible, why keep wieden + kennedy?" or "sony bravia doesn´t need no juan cabral coz he is an advertiser speculator"

this tricky jokes are not for 2009. we need to be deep. we need to think.

Guest's picture

Pirate of the Caribbean:

I thought to post a comment about this campaign
to make bloggers believe I'm a clever guy.

5 minute idea campaign vs advertising speculation

silvi's picture
4172 pencils

Esto es publicidad anti publicidad y hay que ser valiente para usarlo. Respeto esta campaña.

Guest's picture

what are these pencils for? how will i get them?

ivan's picture

Only registered user can collect points. It shows how active a certain member is. More here:

Ivan Raszl, admin of AotW

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