Advertisement

Focus

Agency: 
Published/Aired: 
June 2009
1576
Description: 

Print advertisment created by Leche 2, Chile for MG, within the category: Automotive.

The focus group results said that to sell you this car the ads had to be ambitious and show a young successful man.
$25,000 v/s any advertising speculation

Advertising Agency: Leche2, Santiago, Chile
Creative Director: Pedro Vial
Art Director: Cristián Guerrero

Comments (3)

Log in or register to post comments
Guest's picture
Guest

Great!

Guest's picture
Guest

I wonder how many people, outside the advertising world, know what a focus group is.
This is too bad.

Guest's picture
Guest

Dreadful! May be they should have listened to the focus group.

Featured Content

Latest Collections

Advertisement