Mexican Transplant Association: Live twice, 4

Sign up and become an organ donor now.

Advertising Agency: Publicis, Mexico City, Mexico
Executive Creative Director: Erik Vervroegen
Chief Creative Officer: Hector Fernandez
Creative Directors: Ivan Pedraza, Jaime Brash
Art Directors: Luis Enriquez Madruga, Veronica Ávila, Marjorie Vardo, Bastien Grisolet, Lauro Quintanar
Copywriter: Sergio Larios


Dzsoi's picture
6714 pencils

I think the effect of this ad is a matter of faith of the viewer. For example I am not convienced at all.
Arguing with after-death benefits doesn't work for all.

kleenex's picture
36180 pencils

I like these ads.

ajay govardhan's picture
ajay govardhan

Wrong thought, wrong art!
After-death benefit is not a benefit!

VeronicaFranco's picture
789 pencils

I like them, its a romantic concept but after all you have to appeal to the emotional human side in order to sell an idea like this.

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