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Published/Aired: 
March 2010
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Description: 

New Metzeler Sportec M5 Interact.
Until now you've simply turned corners.

Advertising Agency: D'Adda, Lorenzini, Vigorelli, BBDO, Milan, Italy
Creative director: Stefania Siani/Federico Pepe
Art Director: Luca Menozzi
Copywriter: Luca Bartoli
Photographer and Post production: Garrigosa
Creative supervision: Anselmo Tumpic, Giovanni Salvaggio
Account Director: Emanuela Munafò
Account Executive: Francesca Rapparelli

Comments (11)

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Highest Rated

casper's picture
casper
3 Activity Scores

the idea itself is easy to get by non-bikers. but you're not selling to non-bikers...

but in the real non-advertising world any biker that loves knee/elbow dragging ABSOLUTELY HATES to drag his/her head on the asphalt, sliders on the helmet or not.
sticky rubber should KEEP YOU FROM sliding on your head!

you are in fact sending the exactly opposing message from the product's positioning! what you are showing is not safe and not fun.

it's easy to fall in love with an idea in the cozy agency, but it's not always bad to turn back to your consumer and see what the consumer needs and thinks :P

oh! and a big thumbs down to the guys from metzeler's marketing that approved such an ad.

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