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Don't cut a dream

Agency: 
Published/Aired: 
December 2009
Description: 

www.mettiamocilatesta.it is a web-based campaign promoted by Milc against the decrease of advertising investments during the economic crisis.

Creativity is that extra bit of magic that can turn communication into a dream.
And there is no crisis that can justify the killing of a dream.

Advertising Agency: Milc, Siena, Italy
Creative Director: Giampiero Cito
Art Director: Matteo Scheggi
Copywriter: Matteo Spadoni
Photographer: Bruno Bruchi
Strategic planner: Antonio Paolo

Comments (27)

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Highest Rated

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Over the top. Sorry. No one messes with Santa.

J Designer's picture
J Designer
Activity Score 2420

wow, this would scare a few kids!
I feel like somthings missing, but i dont know what - great job though.

bad astronaut's picture
bad astronaut
Activity Score 544

I just don't see Santa as being a good analogy for dreams....he's more about faith. I can see him being an example of a great marketing tool, if that's the magic they are talking about. Anyways, it would have been cool to see Santa's eyes open up when you go to their site.

mikeelrapido's picture
mikeelrapido
Activity Score 1929

OMG, to strong..

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

maxcomuni's picture
maxcomuni
Activity Score 62

NOOOOOOO!!!!!!!!!!!!!!!

Reality Check's picture
Reality Check
Activity Score 2537

You'll find it either icky or inspirational.

john doe's picture
john doe
Activity Score 1571

tasteless

Super Muhtar's picture
Super Muhtar
Activity Score 267

one day, Tarantino visited us. Then...

silvi's picture
silvi
Activity Score 4172

Now, this is killing the magic.

sagi7ario's picture
sagi7ario
Activity Score 42

Saw IV. Tasteless is a euphemism.

Hibon's picture
Hibon
Activity Score 3736

No comment... do you have to do this to justify the copy ?

Simple ideas are the best !

CreativeGOD's picture
CreativeGOD
Activity Score 54

Santa's head got chopped off, nice going.

issue's picture
issue
Activity Score 4

Very strange, nothing for germany...

Manoj Potnis's picture
Manoj Potnis
Activity Score 24

Scary for childrens. But good image work.

satrianee's picture
satrianee
Activity Score 3748

I wouldn't try whatever they were on, while making this. Bad trip.

Is it just me? or it has very mixed signals there?

binunk's picture
binunk
Activity Score 216

ridiculous*^@

binunk's picture
binunk
Activity Score 216

ridiculous*^@

binunk's picture
binunk
Activity Score 216

ridiculous*^@

binunk's picture
binunk
Activity Score 216

ridiculous*^@

binunk's picture
binunk
Activity Score 216

OHHH!

binunk's picture
binunk
Activity Score 216

what is this? magic??? why its repeating?.

Marlus Lau's picture
Marlus Lau
Activity Score 1808

Sick!

binunk's picture
binunk
Activity Score 216

what?

mgriff21's picture
mgriff21
Activity Score 592

Ohh sh** ..

I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?

Tommy G.'s picture
Tommy G.
Activity Score 897

It looks fake and very explicit.
They won't win any prize with this ad.

Bob08's picture
Bob08
Activity Score 749

That's not the way to cut dreams.
That one cuts only heads.

Chris Draper's picture
Chris Draper
Activity Score 14

GARBAGE!

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Over the top. Sorry. No one messes with Santa.

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