Mettiamocilatesta.it: Don't cut a dream
Creativity is that extra bit of magic that can turn communication into a dream.
And there is no crisis that can justify the killing of a dream.
www.mettiamocilatesta.it is a web-based campaign promoted by Milc against the decrease of advertising investments during the economic crisis.
Advertising Agency: Milc, Siena, Italy
Creative Director: Giampiero Cito
Art Director: Matteo Scheggi
Copywriter: Matteo Spadoni
Photographer: Bruno Bruchi
Strategic planner: Antonio Paolo
Published: December 2009
28 Comments
wow, this would scare a few kids!
I feel like somthings missing, but i dont know what - great job though.
I just don't see Santa as being a good analogy for dreams....he's more about faith. I can see him being an example of a great marketing tool, if that's the magic they are talking about. Anyways, it would have been cool to see Santa's eyes open up when you go to their site.
OMG, to strong..
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NOOOOOOO!!!!!!!!!!!!!!!
Santa beheaded? this is too much.
You'll find it either icky or inspirational.
tasteless
one day, Tarantino visited us. Then...
Now, this is killing the magic.
Saw IV. Tasteless is a euphemism.
No comment... do you have to do this to justify the copy ?
Simple ideas are the best !
Santa's head got chopped off, nice going.
Very strange, nothing for germany...
Keep it Zimple
Scary for childrens. But good image work.
I wouldn't try whatever they were on, while making this. Bad trip.
Is it just me? or it has very mixed signals there?
ridiculous*^@
ridiculous*^@
ridiculous*^@
ridiculous*^@
OHHH!
what is this? magic??? why its repeating?.
Sick!
what?
Ohh sh** ..
I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?
It looks fake and very explicit.
They won't win any prize with this ad.
That's not the way to cut dreams.
That one cuts only heads.
GARBAGE!
Over the top. Sorry. No one messes with Santa.