Mettiamocilatesta.it: Don't cut a dream

Creativity is that extra bit of magic that can turn communication into a dream.
And there is no crisis that can justify the killing of a dream.

www.mettiamocilatesta.it is a web-based campaign promoted by Milc against the decrease of advertising investments during the economic crisis.

Advertising Agency: Milc, Siena, Italy
Creative Director: Giampiero Cito
Art Director: Matteo Scheggi
Copywriter: Matteo Spadoni
Photographer: Bruno Bruchi
Strategic planner: Antonio Paolo
Published: December 2009

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27 comments

J Designer's picture
J Designer
2420 pencils

wow, this would scare a few kids!
I feel like somthings missing, but i dont know what - great job though.

bad astronaut's picture
bad astronaut
544 pencils

I just don't see Santa as being a good analogy for dreams....he's more about faith. I can see him being an example of a great marketing tool, if that's the magic they are talking about. Anyways, it would have been cool to see Santa's eyes open up when you go to their site.

mikeelrapido's picture
mikeelrapido
1929 pencils

OMG, to strong..

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

maxcomuni's picture
maxcomuni
62 pencils

NOOOOOOO!!!!!!!!!!!!!!!

Reality Check's picture
Reality Check
1799 pencils

You'll find it either icky or inspirational.

john doe's picture
john doe
1571 pencils

tasteless

Super Muhtar's picture
Super Muhtar
267 pencils

one day, Tarantino visited us. Then...

silvi's picture
silvi
4172 pencils

Now, this is killing the magic.

sagi7ario's picture
sagi7ario
42 pencils

Saw IV. Tasteless is a euphemism.

Hibon's picture
Hibon
3731 pencils

No comment... do you have to do this to justify the copy ?

Simple ideas are the best !

CreativeGOD's picture
CreativeGOD
54 pencils

Santa's head got chopped off, nice going.

issue's picture
issue
4 pencils

Very strange, nothing for germany...

Manoj Potnis's picture
Manoj Potnis
24 pencils

Scary for childrens. But good image work.

satrianee's picture
satrianee
3748 pencils

I wouldn't try whatever they were on, while making this. Bad trip.

Is it just me? or it has very mixed signals there?

binunk's picture
binunk
216 pencils

ridiculous*^@

binunk's picture
binunk
216 pencils

ridiculous*^@

binunk's picture
binunk
216 pencils

ridiculous*^@

binunk's picture
binunk
216 pencils

ridiculous*^@

binunk's picture
binunk
216 pencils

OHHH!

binunk's picture
binunk
216 pencils

what is this? magic??? why its repeating?.

Marlus Lau's picture
Marlus Lau
1806 pencils

Sick!

binunk's picture
binunk
216 pencils

what?

mgriff21's picture
mgriff21
592 pencils

Ohh sh** ..

I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?

Tommy G.'s picture
Tommy G.
897 pencils

It looks fake and very explicit.
They won't win any prize with this ad.

Bob08's picture
Bob08
749 pencils

That's not the way to cut dreams.
That one cuts only heads.

Kriko Gonza's picture
Kriko Gonza
14 pencils

GARBAGE!

thedesignaddict's picture
thedesignaddict
5366 pencils

Over the top. Sorry. No one messes with Santa.

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