Mettiamocilatesta.it: Don't cut a dream
Creativity is that extra bit of magic that can turn communication into a dream.
And there is no crisis that can justify the killing of a dream.
www.mettiamocilatesta.it is a web-based campaign promoted by Milc against the decrease of advertising investments during the economic crisis.
Advertising Agency: Milc, Siena, Italy
Creative Director: Giampiero Cito
Art Director: Matteo Scheggi
Copywriter: Matteo Spadoni
Photographer: Bruno Bruchi
Strategic planner: Antonio Paolo
Published: December 2009