Metservice: Know when to go

Advertising Agency: Y&R, Wellington, New Zealand
Creative Director / Copywriter: Chrissie Lahood
Art Director: Duncan Munro
Illustrator: Chris Clifton
Published: May 2008

8 comments

Wordnerd's picture
Wordnerd
6662 pencils

wha?

pierrelastname's picture
pierrelastname
2869 pencils

BECAUSE THERE IS NOT SNOW AND IT WAS AN ACCIDENT???? CAN SOMEBODY EXPLAIN IT?

SeanMartin's picture
SeanMartin

:: rolls eyes :: Okay, think about it. Think long and deep. A row of skiers embroidered into a scarf. One's disappeared... TO GO SKIING BECAUSE THE FORECASTER TOLD HIM THE BEST PLACE TO GO.

Truly, is it that difficult?

sneakyhands's picture
sneakyhands
1857 pencils

pretty obvious to me. i would switch the brand to embroidered and the tag(line) to the tag. the url metservice.com is a little boring so it should be larger.

OMaxweller's picture
OMaxweller
79 pencils

Really like this idea. Its an interesting way to convey winter and skiing. I think from an art perspective the whole "missing skier" might be more noticable if there was some evidence the scarf was pulled... like a string left over. Overall, strong idea.

Ed Mintone's picture
Ed Mintone
585 pencils

my hat's off to the creative.

dthlb72's picture
dthlb72
545 pencils

The guy escape first because a blizzard is coming

Zane's picture
Zane
110 pencils

it's okay

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