Metrozone: Beach
A step away from everything
Advertising Agency: Mccann Erickson, Bangalore, India
Creative Director: Anil Thomas
Creatives: Prem Sankar, Suzana Kurian, Abhilash
Photographer: Sendil Kumar
Additional credits: Namirtha, Kunal
Published: August 2010
8 comments
yawn
o'neill logo is bigger than metrozone logo
you would first think of an ad from oneill indeed
http://www.stefanapswoude.nl
nothing new. shadow of surfboard falls way too close too the chairs which are supposed to be far off in the distance. the overall layout is pretty good, but just feels a little plastic and not very inviting.
Maybe a little too much high-pass.
Not sure if they were aiming for the claustrophobia market, but that's what I get here: densely packed people-boxes, a step away from your neighbours, your workplace, your mall, your temple; kind of leaves zero breathing space if you're surrounded.
adapt BBC campaign!!
Himanshu Prabhakar
At fisrt, what does a surfer on a beach without waves?
... he waits?