Printeractive Campaign

November 2011
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A simple campaign centered around how simple Metrokane products make the whole wine "process." The ads remain simple and straightforward, but yet delve deeper than the average print ad by incorporating interactive elements.

Scan the code and place your phone within the dotted lines.
Fanciful pouring/aplomb aerator. The Aerated Pourer by Metrokane.

Art Director / Copywriter: Tim Turnquist

Comments (4)

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Highest Rated

jrulle's picture
3 Activity Scores

I really like the idea... its simple yet it provides a satisfying level of engagement and interactivity.

I have been looking for something to create this feeling of engagement with a product launch ad I have been working on recently... I may use this idea as a jumping off point.