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Printeractive Campaign

Published/Aired: 
November 2011
Description: 

A simple campaign centered around how simple Metrokane products make the whole wine "process." The ads remain simple and straightforward, but yet delve deeper than the average print ad by incorporating interactive elements.

Scan the code and place your phone within the dotted lines.
Fanciful pouring/aplomb aerator. The Aerated Pourer by Metrokane.

Art Director / Copywriter: Tim Turnquist

Comments (4)

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Highest Rated

jrulle's picture
jrulle
Activity Score 3

I really like the idea... its simple yet it provides a satisfying level of engagement and interactivity.

I have been looking for something to create this feeling of engagement with a product launch ad I have been working on recently... I may use this idea as a jumping off point.

andylefty's picture
andylefty
Activity Score 4535

Ah get me one of those.

Lovely demos. Perhaps wine lovers (who they're targeting) will do this.

It's an enticingly simple art direction.

PDF's picture
PDF
Activity Score 66

Sorry but not the best use of media I've seen. There were better augmented reality app before. Not enough creative.

dbor's picture
dbor
Activity Score 1455

This is not funny.

jrulle's picture
jrulle
Activity Score 3

I really like the idea... its simple yet it provides a satisfying level of engagement and interactivity.

I have been looking for something to create this feeling of engagement with a product launch ad I have been working on recently... I may use this idea as a jumping off point.

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