Metrokane, Electric Rabbit: Printeractive Campaign

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Automatic cork/frustration remover. The Electric Rabbit by Metrokane.

A simple campaign centered around how simple Metrokane products make the whole wine "process." The ads remain simple and straightforward, but yet delve deeper than the average print ad by incorporating interactive elements.

Art Director / Copywriter: Tim Turnquist

5 comments

andylefty's picture
andylefty
4539 pencils

That's cool. As always have to question the reward for doing this.

Yes, you're seeing a wicked product demo. Is that enough? Maybe.

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

Nice

Jaap Grolleman's picture
Jaap Grolleman
7000 pencils

Anywhere to test this thing?

kleenex's picture
kleenex
31573 pencils

nice concept.

mitali prasad's picture
mitali prasad
408 pencils

i guess it's an informative appeal they are trying to show...am not too sure though..but yeah i think it is interesting..

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