Metrokane, Electric Rabbit: Printeractive Campaign
Scan the code and place your phone within the dotted lines.
Automatic cork/frustration remover. The Electric Rabbit by Metrokane.
A simple campaign centered around how simple Metrokane products make the whole wine "process." The ads remain simple and straightforward, but yet delve deeper than the average print ad by incorporating interactive elements.
Art Director / Copywriter: Tim Turnquist



5 Comments
That's cool. As always have to question the reward for doing this.
Yes, you're seeing a wicked product demo. Is that enough? Maybe.
Nice
http://www.mandarinoadv.com
Anywhere to test this thing?
http://jackmancer.com/
http://twitter.com/jackmancer/
nice concept.
i guess it's an informative appeal they are trying to show...am not too sure though..but yeah i think it is interesting..