Metrokane, Aerated Pourer: Printeractive Campaign

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Fanciful pouring/aplomb aerator. The Aerated Pourer by Metrokane.

A simple campaign centered around how simple Metrokane products make the whole wine "process." The ads remain simple and straightforward, but yet delve deeper than the average print ad by incorporating interactive elements.

Art Director / Copywriter: Tim Turnquist

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4 comments

andylefty's picture
andylefty
4533 pencils

Ah get me one of those.

Lovely demos. Perhaps wine lovers (who they're targeting) will do this.

It's an enticingly simple art direction.

PDF's picture
PDF
66 pencils

Sorry but not the best use of media I've seen. There were better augmented reality app before. Not enough creative.

dbor's picture
dbor
1455 pencils

This is not funny.

jrulle's picture
jrulle
3 pencils

I really like the idea... its simple yet it provides a satisfying level of engagement and interactivity.

I have been looking for something to create this feeling of engagement with a product launch ad I have been working on recently... I may use this idea as a jumping off point.

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