Metro: Vote

Think for yourself.
Metro. Just facts.

Advertising Agency: CLM BBDO
Creative Directors: Jean-François Sacco, Gilles Fichteberg
Copywriter: Edouard Perarnaud
Art director: Martin Darfeuille.
Art buying: Sylvie Etchemaite
Photographer: Jean-Yves Lemoigne
Published: March 2008

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12 comments

Wordnerd's picture
Wordnerd
6662 pencils

Hm, not bad at all. something doesn't feel smooth looking at all versions but i can't put my finger on it. perhaps because the figures look the same but symolize things so different (ignorance - hate) but still good. makes you think

C-Rock's picture
C-Rock
28 pencils

Agreed, the continuity in this campaign could be stronger if it stayed on one side of the moral issue, rather than jump back and forth between each ad.

Disco Munky's picture
Disco Munky
3900 pencils

Agree with Wondernerd (fantatsic name), makes you think but doesn't quite feel right.

Doin' it for the points

Charlie Pratt's picture
Charlie Pratt
427 pencils

Makes me feel icky, which I would imagine is what they want me to think. Well done.

http://www.charlieprattdesign.com

Mr.Top's picture
Mr.Top
728 pencils

Very NIce.

Dick Huges's picture
Dick Huges
939 pencils

Like a spanish film campaign that won cannes a few years ago. With people dressed with t-shirts where you could read (Alchool, cocaine, etc) would hold other people and make they do things.

klaussnow's picture
klaussnow
1677 pencils

yeah, so in fact metro is not the black figure then, right?

... its already been done...

512's picture
512
212 pencils

just great.

gonzohj's picture
gonzohj
103 pencils

Agency: CLM BBDO, France
Creative Director: Jean-François Sacco,
Gilles Fichteberg
Copywriter: Edouard Perarnaud
Art Director: Martin Darfeuille
Art Buyer: Sylvie Etchemaite
Photographer: Jean-Yves Lemoigne

We are all ignorants, but we don't all ignore the same things...

"We are all ignorants, but we don't all ignore the same things..."

wildbore's picture
wildbore
749 pencils

...nice work guys!

vincent fichard's picture
vincent fichard
8 pencils

this is fucking good

talkingisfree's picture
talkingisfree
2576 pencils

That's a good campaign! So simple, so clean, so smart. Great!

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