Think for yourself.
Metro. Just facts.
Advertising Agency: CLM BBDO
Creative Directors: Jean-François Sacco, Gilles Fichteberg
Copywriter: Edouard Perarnaud
Art director: Martin Darfeuille.
Art buying: Sylvie Etchemaite
Photographer: Jean-Yves Lemoigne
Published: March 2008
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12 Comments
Hm, not bad at all. something doesn't feel smooth looking at all versions but i can't put my finger on it. perhaps because the figures look the same but symolize things so different (ignorance - hate) but still good. makes you think
Agreed, the continuity in this campaign could be stronger if it stayed on one side of the moral issue, rather than jump back and forth between each ad.
Agree with Wondernerd (fantatsic name), makes you think but doesn't quite feel right.
Doin' it for the points
Makes me feel icky, which I would imagine is what they want me to think. Well done.
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Very NIce.
Like a spanish film campaign that won cannes a few years ago. With people dressed with t-shirts where you could read (Alchool, cocaine, etc) would hold other people and make they do things.
yeah, so in fact metro is not the black figure then, right?
... its already been done...
just great.
Agency: CLM BBDO, France
Creative Director: Jean-François Sacco,
Gilles Fichteberg
Copywriter: Edouard Perarnaud
Art Director: Martin Darfeuille
Art Buyer: Sylvie Etchemaite
Photographer: Jean-Yves Lemoigne
We are all ignorants, but we don't all ignore the same things...
"We are all ignorants, but we don't all ignore the same things..."
...nice work guys!
this is fucking good
That's a good campaign! So simple, so clean, so smart. Great!