PRESENTSFashion

Metro Shoes: Shoe Drive (Driving Shoes)

Happy Feet Make Happy People!

Advertising Agency: Makani Creatives, India
Creative Directors: Ashish Makani, Sameer Makani
Art Director: Bhushan B. Dalvi
Photographer: Prabhat Shetty
Additional Credits: Sachin Dalvi
Published: November 2009

14 comments

Muneer Bhatti's picture
Muneer Bhatti
146 pencils

nice art direction in whole campaign

CopyRight's picture
CopyRight
715 pencils

Such a great art deserves a better copy.

naseer's picture
naseer
57 pencils

yah.. you are right
I think the word comfort would work better here than happy.. although it worked very well for the kids ad

Marlus Lau's picture
Marlus Lau
1807 pencils

No, no! This is terrible.

The steering wheel is at his stomach. Possibly the picture of this lad is not from the up-angle, but from the front. So the perspectives are wrong.

Or am I wrong?

Also...poor idea!

silvi's picture
silvi
4172 pencils

Bad copy, good idea.

mgriff21's picture
mgriff21
592 pencils

Nice art direction - but what's the concept? ...

I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?

artcat10's picture
artcat10
27 pencils

copy :(

nandakumar

Adaddicted's picture
Adaddicted
3435 pencils

For me the statement is true; if you have aching feet, you cannot be happy!

withalltherespects

rolling.stone's picture
rolling.stone
2740 pencils

true

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~ Quite obviously, I have gathered no moss ! ~

Ed Rapport's picture
Ed Rapport
724 pencils

i think the perspective should be viewer looking down into the shoe, flat! These shoes are starting to hurt my feet. Pirouette? In leather loafers? I don't think so.. The copy is fine.

oliver79's picture
oliver79
146 pencils

Creo que el copy esta algo haragan..... Me gusta mucho la gráfica!!!

http://portafoliodeoliver.blogspot.com

martinroq's picture
martinroq
4 pencils

¿Dónde están los que dicen que la carrera de COPYWRITTER está caducando? Urge un buen COPY!!!!

AKH's picture
AKH
29 pencils

The concept is very unrealistic. If the thought was Moving Happily then it culd have been executed very nicely. But the visual impact is gr8 on all the visuals...

Rival2000's picture
Rival2000
45 pencils

Nice art work. Difficult to understand the concept tho.

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