Metro: Pray

Think for yourself.
Metro. Just facts.

Advertising Agency: CLM BBDO
Creative Directors: Jean-François Sacco, Gilles Fichteberg
Copywriter: Edouard Perarnaud
Art director: Martin Darfeuille.
Art buying: Sylvie Etchemaite
Photographer: Jean-Yves Lemoigne
Published: March 2008

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20 comments

Duckman's picture
Duckman
520 pencils

You shouldt pray? Or you have to think before you do that.
If so, you shouldt be nazi (next ad execution) if you wont think that over.
-> Be nazi if thats what you realy want.

_____________________________________________________
Trifles make perfection, and perfection is no trifle.

Wordnerd's picture
Wordnerd
6662 pencils

It's just about making your own decisions. Don't pray because you think you have to

Duckman's picture
Duckman
520 pencils

Thats what Im saying. They say - You can be nazi if its your decision.

_____________________________________________________
Trifles make perfection, and perfection is no trifle.

Nthngmn's picture
Nthngmn
626 pencils

Where do you see Nazis? The next two ads don't communicate that at all.

The spraypaint one is not a swastika. He's done the first stroke and it's implied that he's spelling out "F*ck......." A swastika does not look like that.

And in the "salute" one, yes I can see how it looks like he's doing the Sieg Heil, if you look at him he's wearing a soccer scarf. I can't remember what team it is, possibly from the EPL, but that's how they "cheer."

Also, the first one is saying that praying/religion should be an individual choice. I concur.

A little thought before commenting would be nice. And in terms of the ads....boring.

Duckman's picture
Duckman
520 pencils

Yes, you can make a sfastic from it, and yes he is saying sieg heil. Thats it.

_____________________________________________________
Trifles make perfection, and perfection is no trifle.

Bye's picture
Bye
1468 pencils

@Nthngmn

"The spraypaint one is not a swastika. He's done the first stroke and it's implied that he's spelling out "F*ck......." A swastika does not look like that."

That is just plain ignorant, you may want to enlighten yourself on this topic before you tell others to think before commenting:

http://en.wikipedia.org/wiki/Swastika

Nthngmn's picture
Nthngmn
626 pencils

Ignorance has nothing to do with it. btw, thanks for the link to an imagee of a swastika. As you can see, the man has already commenced the second "arm" of his drawing. Why would he have lifted the can when one arm still isn't fully complete? Take another look at it. Each "arm" is made up of three sides math whiz.

Bye's picture
Bye
1468 pencils

If you want to think that he's writing an F and you couldn't make a swastika of that, then that's fine.

Toro's picture
Toro
1007 pencils

And you're an idiot.

Bye's picture
Bye
1468 pencils

And you're a douche.

Toro's picture
Toro
1007 pencils

Mate, you're right. I misread your comment.

ivan's picture
ivan

Don't pray because somebody tells you to.

Ivan Raszl, admin of AotW

chinaski's picture
chinaski
946 pencils

Excellent Ads!
Among the works i'll never forget.

Zeus's picture
Zeus
912 pencils

please dont rape me

Oscar MyM's picture
Oscar MyM
33 pencils

Una campaña fuerte, contundente y con una ejecución impecable. Bien!

adamm's picture
adamm
3 pencils

my question is the man in black making her pray or trying to stop her!

Enas's picture
Enas
741 pencils

i like it very much by this one which u saw it negative it gave the exact impact for the message...simply think for urself ...he doesn't mean fight ur evil

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Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

Vicomte's picture
Vicomte
287 pencils

Nice concept, but is this the best execution?

Full credits

Client: Metro
Agency: CLM BBDO
Creative Director: Jean-François Sacco,
Gilles Fichteberg
Copywriter: Edouard Perarnaud
Art Director: Martin Darfeuille
Art Buyer: Sylvie Etchemaite
Photographer: Jean-Yves Lemoigne

remia's picture
remia
51 pencils

nice idea

Guest's picture
Guest

ГАВНО!!!!

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