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Metro: Pray
Think for yourself.
Metro. Just facts.
Advertising Agency: CLM BBDO
Creative Directors: Jean-François Sacco, Gilles Fichteberg
Copywriter: Edouard Perarnaud
Art director: Martin Darfeuille.
Art buying: Sylvie Etchemaite
Photographer: Jean-Yves Lemoigne
Published: March 2008
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You shouldt pray? Or you have to think before you do that.
If so, you shouldt be nazi (next ad execution) if you wont think that over.
-> Be nazi if thats what you realy want.
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Trifles make perfection, and perfection is no trifle.
It's just about making your own decisions. Don't pray because you think you have to
Thats what Im saying. They say - You can be nazi if its your decision.
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Trifles make perfection, and perfection is no trifle.
Where do you see Nazis? The next two ads don't communicate that at all.
The spraypaint one is not a swastika. He's done the first stroke and it's implied that he's spelling out "F*ck......." A swastika does not look like that.
And in the "salute" one, yes I can see how it looks like he's doing the Sieg Heil, if you look at him he's wearing a soccer scarf. I can't remember what team it is, possibly from the EPL, but that's how they "cheer."
Also, the first one is saying that praying/religion should be an individual choice. I concur.
A little thought before commenting would be nice. And in terms of the ads....boring.
Yes, you can make a sfastic from it, and yes he is saying sieg heil. Thats it.
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Trifles make perfection, and perfection is no trifle.
@Nthngmn
"The spraypaint one is not a swastika. He's done the first stroke and it's implied that he's spelling out "F*ck......." A swastika does not look like that."
That is just plain ignorant, you may want to enlighten yourself on this topic before you tell others to think before commenting:
http://en.wikipedia.org/wiki/Swastika
Ignorance has nothing to do with it. btw, thanks for the link to an imagee of a swastika. As you can see, the man has already commenced the second "arm" of his drawing. Why would he have lifted the can when one arm still isn't fully complete? Take another look at it. Each "arm" is made up of three sides math whiz.
If you want to think that he's writing an F and you couldn't make a swastika of that, then that's fine.
And you're an idiot.
And you're a douche.
Mate, you're right. I misread your comment.
Don't pray because somebody tells you to.
Excellent Ads!
Among the works i'll never forget.
please dont rape me
Una campaña fuerte, contundente y con una ejecución impecable. Bien!
my question is the man in black making her pray or trying to stop her!
i like it very much by this one which u saw it negative it gave the exact impact for the message...simply think for urself ...he doesn't mean fight ur evil
Nice concept, but is this the best execution?
Full credits
Client: Metro
Agency: CLM BBDO
Creative Director: Jean-François Sacco,
Gilles Fichteberg
Copywriter: Edouard Perarnaud
Art Director: Martin Darfeuille
Art Buyer: Sylvie Etchemaite
Photographer: Jean-Yves Lemoigne
nice idea