Metro Newspaper: Ecology

It does not seem like it, but this newspaper was printed entirely in green ink.
Metro is the greenest newspaper's in country. Ecological used ink made with raw materials bioderivadas and is printed on paper certified with the FSC label, a guarantee of responsible forest management.

Advertising Agency: Lua Branca, Sao Paulo, Brazil
Creative Director: Rodrigo Gonzalez
Head of Art: Caio Grafietti
Art Directors: Leandro Sanches, Caio Grafietti
Copywriters: Marcelo Marcondes, Marcelo Diniz
Photography: Alexandre Rielo
Published: June 2010