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Advertising Agency: Rethink, Toronto, Canada
Creative Directors: Chris Booth, Chris Staples
Art Director: Joel Arbez
Copywriter: Dave Thornhill
Photographer: Philip Rostron
Published: April 2012

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4 comments

kleenex's picture
kleenex
26174 pencils

I like the concept.

Roger Keynes's picture
Roger Keynes
5497 pencils

Not sold.

Will Think for Salary

Wordfruit's picture
Wordfruit
1023 pencils

I think this campaign is likely to be effective for people who want the app instead of the paper version. I'd probably stick with the paper version.

I guess a way to get people who'd tend to stick with the paper version, would be to offer an incentive. But that's maybe a different task.

I think these ads do their job.

DesignDine's picture
DesignDine
1304 pencils

Says the function successfully...

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