Metro: Homeless

Metro: Homeless

Think for yourself.
Metro. Just facts.

Advertising Agency: CLM BBDO
Creative Directors: Jean-François Sacco, Gilles Fichteberg
Copywriter: Edouard Perarnaud
Art director: Martin Darfeuille.
Art buying: Sylvie Etchemaite
Photographer: Jean-Yves Lemoigne
Published: March 2008

Your rating: None Average: 6.8 (23 votes)

Comments

different and strong

just great.

Agency: CLM BBDO
Creative Director: Jean-François Sacco,
Gilles Fichteberg
Copywriter: Edouard Perarnaud
Art Director: Martin Darfeuille
Art Buyer: Sylvie Etchemaite
Photographer: Jean-Yves Lemoigne

We are all ignorants, but we don't all ignore the same things...

This one is the best in the campaign. "IGNORANCE" cannot be potrayed any simpler. Really thought-provoking! The best thing about the campaign is the simple, reality-driven, and jazz-free photography. Such photographs appeal more than the photoshoped. Great campaign!
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It comes just like that!

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