Metro Gyms: Health Clubs Small Spaces

In the classifieds of UK newspapers there is a section for Health Clubs. However, instead of containing health clubs, it’s always full of ads for nudge nudge wink wink ‘Massage Parlours’. To make fun of this BJL placed ads in this section, telling people that if they were looking for a real Health Club, they should try Metro Gym.

Advertising Agency: BJL, Manchester, UK
Creative Directors: Gary Fawcett, Lisa Nichols
Art Director: Richard Pearson
Copywriter: Harinder Bajwa
Published: February 2007


ivan's picture

Btw, there was a similar campaign that was shortlisted in Cannes last year if I remember correctly:

Ivan Raszl, admin of AotW

Chris's picture
1987 pencils

that one is alot better!

Rog's picture
6092 pencils

F'nar F'naaar! ;D

>>>> That's not an ad. THIS is an ad.

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