Metro Gyms: Ambient

Metro Gyms: Ambient
Average: 5 (1 vote)

To encourage people to join a gym in the run up to Christmas, BJL used the classic Office Christmas Party image of a photocopied bum. This was used as a door drop and also as an ambient in offices near the gym.

Advertising Agency: BJL, Manchester, UK
Creative Directors: Gary Fawcett, Lisa Nichols
Art Director: Richard Pearson
Copywriter: Harinder Bajwa
Published: December 2007

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8 comments

cp's picture
354 pencils
cpThursday, May 3, 2007 - 05:48

get your ass in shape this Christmas!

Jet Propulsion Lab's picture
10689 pencils
Jet Propulsion LabThursday, May 3, 2007 - 18:35

Wow, you sure know how to explain an idea to the rest of us...

copycomoelcopi's picture
828 pencils
copycomoelcopiThursday, May 3, 2007 - 11:42

but that ass looks fine for me!

gibshellenberger's picture
157 pencils
gibshellenbergerThursday, May 3, 2007 - 12:55

yeah, that ass is already in shape...you couldn't find an out-of-shape ass?

ellehcimeo's picture
3526 pencils
ellehcimeoThursday, May 3, 2007 - 13:10

No ass looks good pressed up agains the glass of a photocopier. Personally, I would have liked to have seen a giant squashed as. Big old floppy one! LOL

Jet Propulsion Lab's picture
10689 pencils
Jet Propulsion LabThursday, May 3, 2007 - 18:30

"I really don't mind my gigantic flabby ass hanging out of the bikini on the beach. But when it comes to an office Christmas party, THAT'S when I get serious!"

Rog's picture
6108 pencils
RogThursday, May 3, 2007 - 20:36

Mmmmwah! Mwah! Mwah! Mwah! :D

>>>> That's not an butt. THIS is an butt.

>>>> That's not an ad. THIS is an ad.

jigouri's picture
10 pencils
jigouriTuesday, May 8, 2007 - 05:46

hahahaaaa
"Rog"er that!

☁ ☁ ☁ Everything you can imagine is real ✌