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Agency: 
Published/Aired: 
April 2012
Description: 

Available anywhere.
Download the Metro app today.

Advertising Agency: Rethink, Toronto, Canada
Creative Directors: Chris Booth, Chris Staples
Art Director: Joel Arbez
Copywriter: Dave Thornhill
Photographer: Philip Rostron

Comments (4)

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Highest Rated

DesignDine's picture
DesignDine
Activity Score 1313

Says the function successfully...

kleenex's picture
kleenex
Activity Score 43371

I like the concept.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Not sold.

The Jobless Writer
Will Think for Salary

Wordfruit's picture
Wordfruit
Activity Score 1023

I think this campaign is likely to be effective for people who want the app instead of the paper version. I'd probably stick with the paper version.

I guess a way to get people who'd tend to stick with the paper version, would be to offer an incentive. But that's maybe a different task.

I think these ads do their job.

DesignDine's picture
DesignDine
Activity Score 1313

Says the function successfully...

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