Metro / Aftonbladet: D2D Mummy

From early morning till late at night, we'll keep your competitors full of fright. We're talking about Sweden's most horrifying media package. A terrifying deal where you reach 4,2 million Swedes. With formats such as the Chainsaw, the Mummy and the Beast, we call this package Dawn till Dusk. Oh my god, we've created a monster. Visit if you dare

Advertising Agency: Scholz & Friends Stockholm, Sweden
Art Director: Yasin Lekorchi
Art Director assistant: Marcus Lundquist
Account Director: Christer Garell
Account Manager: Anna Sanchez
Creative Director: Zeke Tastas
Copywriter: Leo Dahlin
Digital Director: Erik Olsson
Illustrator/Final art: Marcus Lundquist
Photographer: Sven Prim
Published: October 2008

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Luiza Lucky's picture
Luiza Lucky
59 pencils

Too bad I don't get Swedish. The website's visual looks great, though.

stitchy's picture
779 pencils

the worst ad ever with the greatest visual!!!

Wordnerd's picture
6662 pencils

yeah the website seem very nice.

the ad is much too complicated. It takes you minutes to understand what they actually want. plus the copy SUCKS. it tries to hard to backup the idea instead of making it clear

luispiter's picture
2756 pencils
iT-iS-i's picture
1721 pencils

A female Count Dracula. That's interesting...

Bathe yourself in gold-dust then i'll believe you're filthy rich.

:: Put your ears against the ground so i can walk over what you heard::

SeanMartin's picture

Female? Dont think so, dude. Look again.

iT-iS-i's picture
1721 pencils

Done that several times mate - it's still a chick. No guy has shoulders that narrow, and cheeks so highly raised. Don't even let me begin on the fingers... If it really is a guy, F it, they should have gone for a model a lil more masculine then. As it stands, that's a she to me.

Bathe yourself in gold-dust then i'll believe you're filthy rich.

:: Put your ears against the ground so i can walk over what you heard::

STRTLRS's picture
1607 pencils

These look expensive! Hope it worked for them.

I think, therefore... yeah.

renzz's picture
227 pencils

Nice visuals!

johan rosenberg's picture
johan rosenberg

Glad you like it!
Looks like they missed out on adding me to the byline though i'm responsible for the background of this pic (and the monster in the other pic).
Retouching is done by me and the photographer Sven Prim.

And for those who's wondering about the gender of Dracula. It's a dude.


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