Metlink: Wet Paint
Campaign to remind fare evaders, or those considering fare evading, that it's naughty.
Advertising Agency: Marmalade, Australia
Creative Director: Neil Mallet
Art Director: Tim Forte
Copywriter: Dan Forrestal
Illustrator: Eddie Chau
Photographer: Chris von Menge
Published: February 2008
8 Comments
This campaign is comprised of 3 super lame cliches
served up in a tacky over the top cheese execution sandwich
with a side of imaginationlessness.
Fail, fail, and fail.
Oops -make that FOUR super lame cliches.
hmm, this advert even makes the "wet paint" sign in Times New Roman underlined look interesting.
i dont see the connect for the golfer and the wet paint victim. The other two are still ok.
Fun. I like the woman's expression after been given a soaking. Is that a nipple I can see too?
Not bad, the website is OK too.
yeah the site is great,thank you ivan.
fucking timing
I haven't got a slightest idea what the website is about. And no, I don't feel like I'm gonna rush to see the website.