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Wet Paint

Agency: 
Published/Aired: 
February 2008
Description: 

Campaign to remind fare evaders, or those considering fare evading, that it's naughty.

Print advertisment created by Marmalade, Australia for Metlink, within the category: Transport.

Advertising Agency: Marmalade, Australia
Creative Director: Neil Mallet
Art Director: Tim Forte
Copywriter: Dan Forrestal
Illustrator: Eddie Chau
Photographer: Chris von Menge

Comments (8)

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Highest Rated

adgoddess's picture
adgoddess
Activity Score 369

I haven't got a slightest idea what the website is about. And no, I don't feel like I'm gonna rush to see the website.

phoamcor's picture
phoamcor
Activity Score 1284

This campaign is comprised of 3 super lame cliches
served up in a tacky over the top cheese execution sandwich
with a side of imaginationlessness.
Fail, fail, and fail.

phoamcor's picture
phoamcor
Activity Score 1284

Oops -make that FOUR super lame cliches.

pscs's picture
pscs
Activity Score 440

hmm, this advert even makes the "wet paint" sign in Times New Roman underlined look interesting.

cp's picture
cp
Activity Score 354

i dont see the connect for the golfer and the wet paint victim. The other two are still ok.

MikeTV's picture
MikeTV
Activity Score 86

Fun. I like the woman's expression after been given a soaking. Is that a nipple I can see too?

Markw's picture
Markw
Activity Score 8

Not bad, the website is OK too.

shitix-'s picture
shitix-
Activity Score 234

yeah the site is great,thank you ivan.

adgoddess's picture
adgoddess
Activity Score 369

I haven't got a slightest idea what the website is about. And no, I don't feel like I'm gonna rush to see the website.

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