Metlink: Wet Paint

Campaign to remind fare evaders, or those considering fare evading, that it's naughty.

Advertising Agency: Marmalade, Australia
Creative Director: Neil Mallet
Art Director: Tim Forte
Copywriter: Dan Forrestal
Illustrator: Eddie Chau
Photographer: Chris von Menge
Published: February 2008

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8 comments

phoamcor's picture
phoamcor
1284 pencils

This campaign is comprised of 3 super lame cliches
served up in a tacky over the top cheese execution sandwich
with a side of imaginationlessness.
Fail, fail, and fail.

phoamcor's picture
phoamcor
1284 pencils

Oops -make that FOUR super lame cliches.

pscs's picture
pscs
440 pencils

hmm, this advert even makes the "wet paint" sign in Times New Roman underlined look interesting.

cp's picture
cp
354 pencils

i dont see the connect for the golfer and the wet paint victim. The other two are still ok.

MikeTV's picture
MikeTV
86 pencils

Fun. I like the woman's expression after been given a soaking. Is that a nipple I can see too?

Markw's picture
Markw
8 pencils

Not bad, the website is OK too.

shitix-'s picture
shitix-
227 pencils

yeah the site is great,thank you ivan.

fucking timing

adgoddess's picture
adgoddess
369 pencils

I haven't got a slightest idea what the website is about. And no, I don't feel like I'm gonna rush to see the website.

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