Metlink: Wet Paint

Campaign to remind fare evaders, or those considering fare evading, that it's naughty.

Advertising Agency: Marmalade, Australia
Creative Director: Neil Mallet
Art Director: Tim Forte
Copywriter: Dan Forrestal
Illustrator: Eddie Chau
Photographer: Chris von Menge
Published: February 2008

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phoamcor's picture
1284 pencils

This campaign is comprised of 3 super lame cliches
served up in a tacky over the top cheese execution sandwich
with a side of imaginationlessness.
Fail, fail, and fail.

phoamcor's picture
1284 pencils

Oops -make that FOUR super lame cliches.

pscs's picture
440 pencils

hmm, this advert even makes the "wet paint" sign in Times New Roman underlined look interesting.

cp's picture
354 pencils

i dont see the connect for the golfer and the wet paint victim. The other two are still ok.

MikeTV's picture
86 pencils

Fun. I like the woman's expression after been given a soaking. Is that a nipple I can see too?

Markw's picture
8 pencils

Not bad, the website is OK too.

shitix-'s picture
227 pencils

yeah the site is great,thank you ivan.

fucking timing

adgoddess's picture
369 pencils

I haven't got a slightest idea what the website is about. And no, I don't feel like I'm gonna rush to see the website.

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