Metlink: Wet Paint

Metlink: Wet Paint

Campaign to remind fare evaders, or those considering fare evading, that it's naughty.

Advertising Agency: Marmalade, Australia
Creative Director: Neil Mallet
Art Director: Tim Forte
Copywriter: Dan Forrestal
Illustrator: Eddie Chau
Photographer: Chris von Menge
Published: February 2008

Your rating: None Average: 4.6 (8 votes)

Comments

Submitted by phoamcor on Sat, 2008-05-17 09:25.

This campaign is comprised of 3 super lame cliches
served up in a tacky over the top cheese execution sandwich
with a side of imaginationlessness.
Fail, fail, and fail.

Submitted by phoamcor on Sat, 2008-05-17 09:26.

Oops -make that FOUR super lame cliches.

Submitted by pscs on Sat, 2008-05-17 10:04.

hmm, this advert even makes the "wet paint" sign in Times New Roman underlined look interesting.

Submitted by cp on Sat, 2008-05-17 12:12.

i dont see the connect for the golfer and the wet paint victim. The other two are still ok.

Submitted by MikeTV on Sat, 2008-05-17 20:02.

Fun. I like the woman's expression after been given a soaking. Is that a nipple I can see too?

Submitted by Markw on Sat, 2008-05-17 21:11.

Not bad, the website is OK too.

Submitted by shitix- on Sun, 2008-05-18 03:27.

yeah the site is great,thank you ivan.

Submitted by adgoddess on Mon, 2008-05-19 05:03.

I haven't got a slightest idea what the website is about. And no, I don't feel like I'm gonna rush to see the website.