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Metlink: Lightning
Campaign to remind fare evaders, or those considering fare evading, that it's naughty.
Advertising Agency: Marmalade, Australia
Creative Director: Neil Mallet
Art Director: Tim Forte
Copywriter: Dan Forrestal
Illustrator: Eddie Chau
Photographer: Chris von Menge
Published: February 2008
Comments
This campaign should go on Photoshop disaster category...
the smoke is sooo photoshopped...
bad photohoping
http://portafoliodeoliver.blogspot.com/
I think you mean 'photoshop'. I don't mind it. Good campaign thought.
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