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Transfashion, 1

Agency: 
Published/Aired: 
May 2009
Description: 

Follow me, follow fashion.

Advertising Agency: Leo Burnett, Shanghai, China
Creative Directors: Eddie Booth, Attlee Ku, Tao Lei
Art Directors: Handsome Wong
Copywriters: Flora Feng, Peny Lee
Illustrator: Handsome Wong

Comments (17)

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Guest's picture
Guest

毫无创意,不知所云

Guest's picture
Guest

Why always references to violence? What kind of world we live now? Shit!!!!!

ivan's picture
ivan

Humans are hunters! ;)

Guest's picture
Guest

Good photo and artwork but free violence concept. Is war a FK ref?????

Guest's picture
Guest

杰伦杰伦我爱你!!!!!
就像老鼠爱大米!!!!!!!

Jay Jay I love you !!
As old mouse love big rice!!!!!!

-- Guubir

Guest's picture
Guest

lost in translation. h/l should be "transform like me", seems borrow from Transformer.

Guest's picture
Guest

good visual bad ad

Guest's picture
Guest

I'm not sure if something is lost in the translation, but I don't like being told to follow you.

In reality, I may be a follower, like nearly everyone else. But I don't like to admit it. Flatter me. Let me think I am a leader.

Honda motorcycles once ran billboards in California reading 'Follow the leader.' Kawasaki ran billboards next to them reading "Don't follow anyone." Win to Kawasaki.

Guest's picture
Guest

The art has something to do with the movie Transformers that's what they want to show and it has nothing to do with waging war, did you not see the designs on their shirts? just my 2cents so no need to be violent hehe.

Guest's picture
Guest

Oops I forgot to log-in.. heh. This idea is tied with the Transformers the movie so they had that chaotic background and I don't think it's about advocating violence (intentionally).

Mandark's picture
Mandark
Activity Score 407

is it me...our they're just trying to take our eyes away from the gay-ish looking guys....with that backround... there is a new concept in asia, according to it, more and more young guys are now "herbivors"...that means that trey're nopt interested in women and "hunting" but more in fashion, arts...stuff like this..inner person... i guess...this tries to..prove the contrary? ....or not...

"U think it's perfect?! Press delete and start again!"

she_kai's picture
she_kai
Activity Score 221

Leo Burnett Shanghai is pushing their cliants away...i have no word
pretending fasion ,violent without impact, and soso concept

Guest's picture
Guest

this is china, hellowww of course the ad gonna be like this. they wont understand any implicit meaning, you can only show stuff like this

Guest's picture
Guest

JAY~ 我永远的爱~~ 我一直在~

Guest's picture
Guest

it is for transformers. this clothing store sells transformers t-shirts and all that here in China. these ads are rubbish from start to finish! it's like they thought of the easiest lamest route and then chose that... hey, just like Michael Bay does with the movies. in that case it works then!

Bacon Face's picture
Bacon Face
Activity Score 107

leo burnett? cmon...

Guest's picture
Guest

The same. Good visual bad ad

Guest's picture
Guest

毫无创意,不知所云

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