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Lagoon

Agency: 
Published/Aired: 
September 2011
Description: 

Bring back the original colors. Metalatex Eco- Eco-friendly paints.

Advertising Agency: Moma, São Paulo, Brazil
Art Director: Marco Martins
COpywriter: Adriano Matos

Comments (11)

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Highest Rated

TristanTiteux's picture
TristanTiteux
Activity Score 12

Ugly it is meant to be. I like it! Bring back the original colours is great because using eco paint means less pollution. This shot is a representation of pollution rather than to say that using eco paint will mean no litter. It is saying that we need to take better care of our world and not pollute it.

Well done!

I guess I am biassed towards anything that creates a positive world, sorry!

Tristan Titeux

Bill Me Now's picture
Bill Me Now
Activity Score 180

Not sure how the paint will cut back on people littering. That aside, the whole campaign falls a little flat for me. The images are just kind of ugly/gross. They don't leave me feeling guilty, sad, or believing I can better the earth through the power of paint. I guess I just don't see eco-friendliness in general as a strong enough sell point for why I should chose a particular paint brand; it's just a nice byproduct

Renan Correa's picture
Renan Correa
Activity Score 186

I agree. The concept is great, should be more different ways to show the same idea.

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www.cargocollective.com/renancorrea

lpgatti's picture
lpgatti
Activity Score 331

Cannes!

Lp Gatti

stevel's picture
stevel
Activity Score 423

If by Cannes you mean, "this will never get to ________" then yes Cannes.

pierrelastname's picture
pierrelastname
Activity Score 2869

bad very bad.

ALLCAPS's picture
ALLCAPS
Activity Score 11

"BAD VERY BAD." YOU HAVE WHAT TAKES TO BE SERIOS CREATIVE DIRECTOR. YOU SHOULD COME WORK FOR MY FIRM. CALL ME.

superniranjan's picture
superniranjan
Activity Score 30

images are really ugly..more thinking required..

whitekaras's picture
whitekaras
Activity Score 115

Idea-wise, IMHO it's fine. But, the art direction is way too flat. And ugly, plain ugly.

john ler's picture
john ler
Activity Score 667

+ 1

karmacoin's picture
karmacoin
Activity Score 688

Pantone idea, done

TristanTiteux's picture
TristanTiteux
Activity Score 12

Ugly it is meant to be. I like it! Bring back the original colours is great because using eco paint means less pollution. This shot is a representation of pollution rather than to say that using eco paint will mean no litter. It is saying that we need to take better care of our world and not pollute it.

Well done!

I guess I am biassed towards anything that creates a positive world, sorry!

Tristan Titeux

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