Metalatex Eco Paint: Lagoon

Bring back the original colors. Metalatex Eco- Eco-friendly paints.

Advertising Agency: Moma, São Paulo, Brazil
Art Director: Marco Martins
COpywriter: Adriano Matos

11 comments

Bill Me Now's picture
Bill Me Now
176 pencils

Not sure how the paint will cut back on people littering. That aside, the whole campaign falls a little flat for me. The images are just kind of ugly/gross. They don't leave me feeling guilty, sad, or believing I can better the earth through the power of paint. I guess I just don't see eco-friendliness in general as a strong enough sell point for why I should chose a particular paint brand; it's just a nice byproduct

Renan Correa's picture
Renan Correa
186 pencils

I agree. The concept is great, should be more different ways to show the same idea.

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www.cargocollective.com/renancorrea

lpgatti's picture
lpgatti
331 pencils

Cannes!

Lp Gatti

stevel's picture
stevel
423 pencils

If by Cannes you mean, "this will never get to ________" then yes Cannes.

pierrelastname's picture
pierrelastname
2869 pencils

bad very bad.

ALLCAPS's picture
ALLCAPS
11 pencils

"BAD VERY BAD." YOU HAVE WHAT TAKES TO BE SERIOS CREATIVE DIRECTOR. YOU SHOULD COME WORK FOR MY FIRM. CALL ME.

superniranjan's picture
superniranjan
30 pencils

images are really ugly..more thinking required..

whitekaras's picture
whitekaras
115 pencils

Idea-wise, IMHO it's fine. But, the art direction is way too flat. And ugly, plain ugly.

john ler's picture
john ler
665 pencils

+ 1

karmacoin's picture
karmacoin
688 pencils

Pantone idea, done

TristanTiteux's picture
TristanTiteux
12 pencils

Ugly it is meant to be. I like it! Bring back the original colours is great because using eco paint means less pollution. This shot is a representation of pollution rather than to say that using eco paint will mean no litter. It is saying that we need to take better care of our world and not pollute it.

Well done!

I guess I am biassed towards anything that creates a positive world, sorry!

Tristan Titeux

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