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Comments (14)

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Highest Rated

rage's picture
rage
Activity Score 4

If there ever was a case of trying too hard...Good art direction doesn't translate into a good idea. And the word play is asinine.

dadada's picture
dadada
Activity Score 1720

very nice visual and art direction

Everybody is creative, be yourself.

Andreas TM's picture
Andreas TM
Activity Score 129

Love the ad, hate the metal/mental pun.

PaulyG_fill in the blank's picture
PaulyG_fill in ...
Activity Score 1148

yea me too. It's not even a pun. The words would have to be identical. It's trying to be a pun.

LisAD's picture
LisAD
Activity Score 446

beautiful art direction on the campaign.

when it comes to the 'non-pun', the 'N' isn't really necessary because the phrase 'gone mental' is very established among people. they'll get the mental/metal from the saying anyway... I think ;)

Enas's picture
Enas
Activity Score 741

why this one is very weird than others not same spirit

-----
Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

_Yr's picture
_Yr
Activity Score 44

excellent, concept by concept

gerald's picture
gerald
Activity Score 6

Excellent, Art Direction

Chris's picture
Chris
Activity Score 1985

i thought dubai was a rather small place, yet quite a lot of work comes from there innit

kre8's picture
kre8
Activity Score 989

team Y&R once again, trying too hard.

klaussnow's picture
klaussnow
Activity Score 1675

the one to beat is the needle-woman-head popping the balloon heads of the dudes.

... its already been done...

kre8's picture
kre8
Activity Score 989

yeah, i find the other campaign from intermarkets dubai alot stronger.

azael's picture
azael
Activity Score 73

Very strong visual

adsux's picture
adsux
Activity Score 50

oh cool....
helloo....metalic colors is gonna be a trend anytime soon, it's shown on the runways across europe n america.
so gone metal, means HN is already setting the trend!

rage's picture
rage
Activity Score 4

If there ever was a case of trying too hard...Good art direction doesn't translate into a good idea. And the word play is asinine.

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