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Mermaid

Published/Aired: 
October 2007
Description: 

In 2006 TOKARA launched the first annual Wine Made Art event which involves South African artists using TOKARA wine as an inspiration and even as a medium.

The winery commissioned works of art which were launched at a TOKARA Wine Made Art event to coincide with the release of the TOKARA-branded wines for 2006 on August 28.

Advertising Agency: Riot, South Africa

Comments (5)

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Highest Rated

juankhr's picture
juankhr
Activity Score 136

I thinnk that is clear when you read "tokara in (...)" is the art code for the technique. but thanks anyway.

iT-iS-i's picture
iT-iS-i
Activity Score 1721

Could we please have someone take these down? Thank you*

iT-iS-i, like an upside down ! mark.

:: Put your ears against the ground so i can walk over what you heard::

FatalGhost's picture
FatalGhost
Activity Score 52

Why?

Artchique's picture
Artchique
Activity Score 166

yes, WHY?!!! I think they're beautiful, and they show the product in a clever and interesting way.

Zane's picture
Zane
Activity Score 110

Whoever posted these forgot to mention that each piece of work is painted in the wine being advertised. 100% no cheating. The line reads, "TOKARA RED ON WATERCOLOUR." The Pay-off line reads, "TOKARA. WINE MADE ART.

The paintings were converted into these print ads.

juankhr's picture
juankhr
Activity Score 136

I thinnk that is clear when you read "tokara in (...)" is the art code for the technique. but thanks anyway.

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