14 comments

copycomoelcopi's picture
copycomoelcopi
822 pencils

well, maybe is because english is not my first language, but this piece looks very hard to read.

copycomoelcopi's picture
copycomoelcopi
822 pencils

but the art is superb

Jet Propulsion Lab's picture
Jet Propulsion Lab
10681 pencils

Looks like someone JUST stumbled upon an old copy of Ray Gun or one of Carson's skateboard or surf mags. Please do NOT tell us you consciously and purposefully went for that look (in the year 2007). And if you did, what is the relevance? Not only is the writing mediocre at best, it's downright hard to follow. And I AM your target audience. And I NEED to see the whole goddamn bike, too!

Tincho's picture
Tincho
1093 pencils

Confusion. I can´t follow the text clearly.

design.vncs's picture
design.vncs
2 pencils

illustration is effective....

laylowmoe's picture
laylowmoe
328 pencils

Gah! Talk about lame-ass copy. Client could've written it.

lamz's picture
lamz
208 pencils

I'm not the target but the art direction invites me to read, makes me look at the logo to acknowledge the brand and its just simple without being too simple (tasteless)..
just nice!

i'll remember this ad when I'll need to buy a bike oneday..

PurpleHaze's picture
PurpleHaze
53 pencils

agree

picturejockey's picture
picturejockey
658 pencils

It is pretty to look at, damn hard to read

http://www.navinharish.org

Carl's picture
Carl

I am pretty sure David Carson didn't invent type as graphic, that's a juvenile response in my opinion. He placed the images in a chopped up, syllabic pattern, as much as he did the type. It is hard to read, but I think it works as a piece that either invites you to "work a bit" to read it, or just take it in and get that it is a bike ad. I think it works for either audience. Not being a heavy bike rider, but having some familiarity with the magazines, this steps above and beyond other directions out there. The market is saturated with "glory-style photography" and/or the "let's put the pedal on a white surface so it's reflection shows".

I am pretty sure Merlin Bikes are on the $$$ end, so the buyer probably knows that, and doesn't need the bullet point list of how great it is. I could be wrong on that, but it's my first impression that if it doesn't need to tell you why it's good, then it probably has a good following.

shafiul's picture
shafiul
4 pencils

hello

Tabrez ali's picture
Tabrez ali

look good .............

but...

not clear...................

Guest's picture
Guest

Submitted by Jet Propulsion Lab

The reference to Carson is ridiculous. Carson made things often illegible and there was no rhyme or reason to it. Carson knew little about design, he just knew how to decorate things and once he stopped doing that his career tanked.

This is a creative solution that takes more than 2 seconds to interpret. Heaven forbid someone actually stopping to read your ad and make sense of it. I mean advertising is supposed to be disposable right? And what the hell are you missing from the bike? The pedals and the wheel. Dear God, I bet it has square wheels and wooden pegs to hold it together since you can't see the full picture. I guess you are a pretty literal person. Your profession is listed as copywriter, why don't you stick to that.

Emma83's picture
Emma83
2 pencils

as an illustration very nice, yes it is hard to read but i still think its quite inviting.

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