Merkantil: Tug of war, Mortgage

It's not easy to understand the financial universe

Advertising Agency: JWT, São Paulo, Brazil
Creative Directors: Mario D'andrea, Roberto Fernandez
Art Director: Pedro Izique
Copywriter: Christian Fontana
Illustrator: Pedro Izique

November 2008


aqeelparagon's picture
143 pencils

very nice

Guest commenter's picture
Guest commenter

very interesting and nice

xeryc's picture

Parece un germen ampliado, pero aún así es interesante.

sbr's picture
143 pencils

Thumbs up.

Guest commenter's picture
Guest commenter

This series is just awesome. Sensational artwork & straight to the point.

SeanMartin's picture

It's very intense: bravo to the illustrator and the CD for coming up with a concept that truly mirrors how insane the world(s) of finance are right now. Excellent job. Hopefully this one will score a few awards.


Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

Guest commenter's picture
Guest commenter

great work. Really tells the story

Lip's picture
234 pencils

Parabéns pra galera da JWT. Sempre fazendo um bom trabalho.

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