Meribel Ad Festival: The station

Meribel Ad Festival: The station

Meribel is a French ski resort.

Advertising Agency: MRM Worldwide, Paris, France
Art Director: Alexandre Maggiore
Copywriter: Damien Liot
Photographer: Fabien Hebert
Published: July 2007

Your rating: None Average: 5.7 (3 votes)

Comments

it's an amazing idea but i think it's unusefll ..

nubloo's picture

Bad art direction! I don't understand why they chose this one out of the other finalists of the competition. http://www.festivalpub.com/EN/poster.html

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Draw a circle. Then, step out of it.

I do understand: this is the best and freshest idea.

nubloo's picture

I disagree. There's no groundbreaking idea, but one or two better ones than this one IMO.

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Draw a circle. Then, step out of it.

i think its eye catchy ad type ... it's allright to me ... even if there is no real concept in it .. but only one thing i dont understand .. the location is a train station ..why??

maybe because it's indoor and it wouldn't work as well outdoors since there it could be 'real' snow?
anyway, a bit too forced to me.
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This looks fake. Is it a combination of ambient and poster, or is it a single contained piece?

Hey, Blacklight: 'eye catchy type'? I can't wait to use that expression the next time I'm rationalizing a typographic exicution.

This is fake. No ways would an underground put slippery snow next to a trainline.

you r wellcome Billy Hill

oh

I thought it was milk

for me it's the best of finalists (with the paper) best idea and best visuel

fersvax's picture

I thought it was coke.

I tough it was some kind of detergent making foam.

nubloo's picture

I think fersvax is closest to reality.

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Draw a circle. Then, step out of it.

L'idée est très bonne et encore plus quand elle s'adresse à un parisien. Bravo Damien.
@+,

Louis

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