Mercy Volunteer Society: Cardiogram, Black

Sign up. Save a life.
In Kazakhstan there are more than 200 children waiting for urgent medical treatment for incurable diseases. Sign up now at www.detdam.kz and give them a hope to lve a normal life.
Mercy Volunteer Society

Advertising Agency: TBWA\Central Asia, Almaty, Kazakhstan
Creative Director: Juan Pablo Valencia
Art Director: Juan Pablo Valencia
Copywriter: Juan Pablo Valencia
Illustrator: Denis Smirnov
Account Director: Svetlana Borissova
Published: June 2010

21 comments

Guest's picture
Guest

I really like it!

Guest's picture
Guest

good

Jaap Grolleman's picture
Jaap Grolleman
7000 pencils

Though, I'm thinking now, children don't really have such autographs. They usually write their names if they write an autograph at all.

Guest's picture
Guest

maybe your not thinking at all Mr Jackmancer. The ad is for ADULTS to sign up and help the childeren. So these would be adult autographs.

good ad. works hard. not really pleasing on the eye but get's the message across

Jaap Grolleman's picture
Jaap Grolleman
7000 pencils

Not really. First is from adult, second from children. Who's heartbeat should it represent otherwise?

Dzsoi's picture
Dzsoi
6312 pencils

Kids' heartbeats and adult signatures. Adult signatures /cause/ -> kids' heartbeats /effect/
Come on, it's not so hard...

pierrelastname's picture
pierrelastname
2869 pencils

The signatures come from people who help children!

Ramezani's picture
Ramezani
315 pencils

This idea ist awesome. I would give 9 of 10. But the execution is not good. looks a bit loveless :-)

Guest's picture
Guest

Awesome! 11 of 10.!!!

pierrelastname's picture
pierrelastname
2869 pencils

I really like this serial of ads.

aido's picture
aido
49 pencils

Puts some new life into the old cardiotocograph visual. Well done.

a-doh.com

Dzsoi's picture
Dzsoi
6312 pencils

Signatures forming an object ("find the job best suits you") or animal ("save species") etc. has been done before, yes. But this is the best, here is the strongest connection: a signature means several heartbeats (and that means life goes on). No signature - people dying. Perfect demonstration of the message, I personally love it.

Guest's picture
Guest

Yes, it's a good idea, unfortunately done so increadibly many times before...

Guest's picture
Guest

Done:

http://ccsp.com.br/novo/pop_pecas.php?id=13827

Advertising Agency: Giovanni, FCB - Brazil
Creative Directors: Adilson Xavier, Cristina Amorim e Fernando Barcellos
Art Directors: Marcelo Lobo e Daniel Gomes
Copywriter: Rafael Pitanguy
Published: 2006

Guest's picture
Guest

who cares...... :D

<333333333 it!!!!

Guest's picture
Guest

It's a good idea!!!!!!!

Since 2004. London Festival Finalist

: )))))))))))))))

JCSaiKrishna's picture
JCSaiKrishna
727 pencils

Awesome ideation!

http://twitter.com/JCSaiKrishna
I'm excited to know my mistakes!

Guest's picture
Guest

done. a quadrillion times.

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