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Diggin' for Soul Vinyl

Agency: 
Published/Aired: 
August 2009
Description: 

"Diggin' for" means "searching for", and it is common slang among vinyl enthusiasts.

Advertising Agency: DDB Denmark
Creative Director: Jesper Schmidt
Art Director / Copywriter: Mikkel Møller
Photographer: Thomas Juul

Comments (13)

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Highest Rated

Guest's picture
Guest

when i saw it from afar i thought this is some sort of anti-landmine ad . with a line like "would you like your kids to find this in the garden?"

Arkadiusz's picture
Arkadiusz
Activity Score 1275

And they did it four times? Whether somebody is able to explain what for?

Anna Turkiewicz Advertising Agency
imagination powered by knowledge

scarfinati's picture
scarfinati
Activity Score 843

ridiculous see/say

Zeus's picture
Zeus
Activity Score 906

If you're diggin' for the same idea four times

Pedestrian's picture
Pedestrian
Activity Score 492

No way. Did someone really do this? Terrible.

Guest's picture
Guest

Literally I'm being literal when I say this could have been a lot better.

http://dearadvertisin.blogspot.com/

bknowlden's picture
bknowlden
Activity Score 3647

not only is it a pun its a pun that needs explaining and then still doesn't make sense.

Perro Loco's picture
Perro Loco
Activity Score 20

I don't like very much. Hermanos, what is "diggin"?

beckspuppy's picture
beckspuppy
Activity Score 87

Fake

Guest's picture
Guest

This is the worst example of 'same idea done multiple times'. They may as well have used the same photo in all 4 ads.

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

Epic fail.

just write's picture
just write
Activity Score 653

what the heck?... what is this?

PERP's picture
PERP
Activity Score 433

I agree with Zeus comment - maybe if the "digging" processes were different it would actually be interesting to see all 4 of them - as it is it is always demanding that we read the punch-line and.. well, it is not interesting enough to create that will, now is it?...

.: look for the green giant on the label :.

Guest's picture
Guest

when i saw it from afar i thought this is some sort of anti-landmine ad . with a line like "would you like your kids to find this in the garden?"

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