Merchant Records: Diggin' for Soul Vinyl
"Diggin' for" means "searching for", and it is common slang among vinyl enthusiasts.
Advertising Agency: DDB Denmark
Creative Director: Jesper Schmidt
Art Director / Copywriter: Mikkel Møller
Photographer: Thomas Juul
Published: August 2009


13 Comments
And they did it four times? Whether somebody is able to explain what for?
ridiculous see/say
If you're diggin' for the same idea four times
No way. Did someone really do this? Terrible.
Literally I'm being literal when I say this could have been a lot better.
http://dearadvertisin.blogspot.com/
not only is it a pun its a pun that needs explaining and then still doesn't make sense.
--
brandon
www.brandonknowlden.com
I don't like very much. Hermanos, what is "diggin"?
Fake
This is the worst example of 'same idea done multiple times'. They may as well have used the same photo in all 4 ads.
Epic fail.
what the heck?... what is this?
I agree with Zeus comment - maybe if the "digging" processes were different it would actually be interesting to see all 4 of them - as it is it is always demanding that we read the punch-line and.. well, it is not interesting enough to create that will, now is it?...
.: look for the green giant on the label :.
when i saw it from afar i thought this is some sort of anti-landmine ad . with a line like "would you like your kids to find this in the garden?"