Merchant Records: Diggin' for Soul Vinyl

"Diggin' for" means "searching for", and it is common slang among vinyl enthusiasts.

Advertising Agency: DDB Denmark
Creative Director: Jesper Schmidt
Art Director / Copywriter: Mikkel Møller
Photographer: Thomas Juul
Published: August 2009


Arkadiusz's picture
989 pencils

And they did it four times? Whether somebody is able to explain what for?

Anna Turkiewicz Advertising Agency
imagination powered by knowledge

scarfinati's picture
836 pencils

ridiculous see/say

Zeus's picture
912 pencils

If you're diggin' for the same idea four times

Pedestrian's picture
492 pencils

No way. Did someone really do this? Terrible.

Guest's picture

Literally I'm being literal when I say this could have been a lot better.

bknowlden's picture
3647 pencils

not only is it a pun its a pun that needs explaining and then still doesn't make sense.

Perro Loco's picture
Perro Loco
20 pencils

I don't like very much. Hermanos, what is "diggin"?

beckspuppy's picture
87 pencils


Guest's picture

This is the worst example of 'same idea done multiple times'. They may as well have used the same photo in all 4 ads.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

Epic fail.

just write's picture
just write
653 pencils

what the heck?... what is this?

PERP's picture
433 pencils

I agree with Zeus comment - maybe if the "digging" processes were different it would actually be interesting to see all 4 of them - as it is it is always demanding that we read the punch-line and.. well, it is not interesting enough to create that will, now is it?...

.: look for the green giant on the label :.

Guest's picture

when i saw it from afar i thought this is some sort of anti-landmine ad . with a line like "would you like your kids to find this in the garden?"

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