Shorten your reaction time. Break Assist PLUS.
Advertising Agency: Jung Von Matt / Limmat, Switzerland
Executive Creative Director: Alexander Jaggy
Creative Directors: Fernando Perez, Livio Dainese
Account Manager: Urte Krause
Account Supervisor: Thomas Hinderling
Art Buyers: Ilonka Galliard, Deborah Herzig
Photographer: Hannes Kutzler
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15 Comments
too silly for Merc.. tried to dress it up with identifying the target, but not doing it for me. but at the same time you could use this for a non luxury brand...and I have to admit...I laughed...art direction is good, doesn't fit the brand..nice work though
+1
I think it's appropriate for Mercedes. These 3 ads look classic, chic and gorgeous. Totally in line with their marketing objectives. The chosen palette is subtle and the background is clean.
This ad is far from being avant-gardiste and it's important to understood that this campaign concerns their last innovation, they're not exposing their new cars.
exactly why I chose the screen name I have, I can see through the glass your looking through, its all in particular taste...this "avant guard" isnt the view I would go...i mean there is a plethora ( srry had to use it ) off visual references that could translate faster reaction between intelligence and action that would be beautiful without that "Ballzack/In living Color's Head Detective visual..but hey to each his own.. regardless..nothing but love for ya tommy :-]
For those anchored to a different generation:
Ballzack:
http://youtu.be/F38WmjxnvMk
Head Detective:
http://www.youtube.com/watch?v=x3MHlF_HwZQ
I like the simplicity of the creative solution. However, I worked on Mercedes for years and this seems way off target for their brand.
I wish the idea was done for VW or Honda.
Let's hope they have at least picked really expensive shoes for this campaign
http://adbuzzer.wordpress.com
Nice and simple.
Somehow this is very very awkward.
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I agree...
We've had heads coming out of socks; now we've got heads coming out of shoes. I think this route does an injustice to a brand like Mercedes-Benz.
Maybe it needs coordinated release of a series of bobble heads to redeem it. Maybe not.
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
works for me
so creepy.. brrr..
Cernobyl
Or the Super Mario Boot...