Mercedes-Benz VitoMax Maintenance Plan: Penguin
You can never feel too secure.
Advertising Agency: Black Khaki Advertising, Johannesburg, South Africa
Creative Director: Trevor Delaney
Copywriter: Des Williams
Photographer: Mike Pawley
Typographer: Raymond de Beer
Client Managers: Nick Olivier, Anli Bosman
Published: August 2008



9 Comments
nice
Don't penguins know how to swim?
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You have to hate advertising in order to truly love it.
Yes, and that's where the joke lies. That's why the tagline is "You can never be too secure." Even if the Vito does what it's designed to do and does it exceptionally well, there's no telling when something might go wrong at any time during the vehicle's lifespan.
Don't knock drunk guys in bars; it means they're not driving. -- Richard Gere, The Runaway Bride
awful, not for mercedes.
woah this is bad. Mercedes accepted this?
Way too borrowed interest. If I was just flipping through a magazine, I'd think it was an ad for zoo babies or something.
Tweet tweet: @ThisAbility
The car is known to be safe... but now even safer - the maintenance plan gives an unshakeable sense of security. Personally, i like these...
Now... inspire me!
dont like the ad
this is an awful idea and it's badly photoshopped. and the tone is all wrong - this doesn't fit meredes at all