Mercedes-Benz VitoMax Maintenance Plan: Penguin

You can never feel too secure.

Advertising Agency: Black Khaki Advertising, Johannesburg, South Africa
Creative Director: Trevor Delaney
Copywriter: Des Williams
Photographer: Mike Pawley
Typographer: Raymond de Beer
Client Managers: Nick Olivier, Anli Bosman
Published: August 2008


luisrivera11's picture
469 pencils


EGGO's picture
354 pencils

Don't penguins know how to swim?


You have to hate advertising in order to truly love it.

Bogeyman's picture
74 pencils

Yes, and that's where the joke lies. That's why the tagline is "You can never be too secure." Even if the Vito does what it's designed to do and does it exceptionally well, there's no telling when something might go wrong at any time during the vehicle's lifespan.

Don't knock drunk guys in bars; it means they're not driving. -- Richard Gere, The Runaway Bride

picopalqlea's picture
999 pencils

awful, not for mercedes.

nicoB's picture
129 pencils

woah this is bad. Mercedes accepted this?

CGilb09's picture
572 pencils

Way too borrowed interest. If I was just flipping through a magazine, I'd think it was an ad for zoo babies or something.

Tweet tweet: @ThisAbility

Shaka_Zulu's picture
116 pencils

The car is known to be safe... but now even safer - the maintenance plan gives an unshakeable sense of security. Personally, i like these...

Now... inspire me!

eileensiow's picture
12 pencils

dont like the ad

Wordnerd's picture
6660 pencils

this is an awful idea and it's badly photoshopped. and the tone is all wrong - this doesn't fit meredes at all

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