Mercedes-Benz vans: Diagram

100% joy thanks to cost savings. Economic vans Mercedes-Benz. Star that pays off.

Advertising Agency: Comtech Praha, Czech Republic
Creative Director / Copywriter: Filip Humpl
Art Director / Illustrator: Honza Procházka
Published: May 2009

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tirthomitro's picture
2722 pencils


they showed me a picture & i laughed
dignity has never been photographed

ace85le's picture
3939 pencils

Not new, but very nice.


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mikeelrapido's picture
1929 pencils



hagemony's picture
335 pencils

simply straight to the point.

Juan Cabral's picture
Juan Cabral
709 pencils

Not bad.

Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

everartz's picture
7611 pencils


| Everartz |

Martijn's picture
1900 pencils

Doesn't make any sense!

First of al, it isn't 100%, because the logo leaves blanks between the colors. Then, they are al satisfied for only 30% each. Call me rational, but that sounds more like a weak compromise then "the best choice".

But, above all, I think we've to stop making graphics or tables out of flags, logos, buildings etc.

ace85le's picture
3939 pencils

I beg to differ. The idea is to depict the 3 main reasons that contribute to 100% satisfaction, i.e.

100% of customers are satisfied - 1/3 of whom place reason 1 as main reason, 1/3 reason 2, 1/3 reason 3

That 1/3 place reason 1 as primary factor doesn't mean that they are unsatisfied with the other 2 factors.

Also, on your point regarding the blanks between colors - come on, we've all seen innovative graphs nowadays that do not look traditionally boring. As long as the white portion is not presented as one of the legends, we all know there are only 3 colors that add up to 100%, and in this case, equally.


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Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

I don't like the used colours including the yellow paper.

alexander_bickov's picture
3279 pencils

Nice idea

silvi's picture
4172 pencils

ZZZZZZZZZZZZZz Somebody please, wake me up when this is over. Boooring.

Guest's picture

been done every way to sunday. and it doesn't live up to the mercedes brand even if it is just for econo vans.

Guest's picture

excellent, I like it.
As someone said, the idea is not new but it communicates anyway.

I really hate the old rusty paper. would have been great to change the color in photoshop (light blue or plain grey)

rolling.stone's picture
2740 pencils

nice idea, tho could have been more subtle


~ Quite obviously, I have gathered no moss ! ~

JK35's picture
86 pencils

Consumer Reports would beg to differ too. MB's suck in reliability.
People buy them for the badge.

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