100% joy thanks to cost savings. Economic vans Mercedes-Benz. Star that pays off.
Advertising Agency: Comtech Praha, Czech Republic
Creative Director / Copywriter: Filip Humpl
Art Director / Illustrator: Honza Procházka
Published: May 2009
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Comments
cool!
Not new, but very nice.
"Everyone advertises products. Everyone directs creatives. Everyone services accounts."
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Nice.
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simply straight to the point.
Not bad.
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Advertiser who won 10 or more lions in the last 10 years.
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nice
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Doesn't make any sense!
First of al, it isn't 100%, because the logo leaves blanks between the colors. Then, they are al satisfied for only 30% each. Call me rational, but that sounds more like a weak compromise then "the best choice".
But, above all, I think we've to stop making graphics or tables out of flags, logos, buildings etc.
I beg to differ. The idea is to depict the 3 main reasons that contribute to 100% satisfaction, i.e.
100% of customers are satisfied - 1/3 of whom place reason 1 as main reason, 1/3 reason 2, 1/3 reason 3
That 1/3 place reason 1 as primary factor doesn't mean that they are unsatisfied with the other 2 factors.
Also, on your point regarding the blanks between colors - come on, we've all seen innovative graphs nowadays that do not look traditionally boring. As long as the white portion is not presented as one of the legends, we all know there are only 3 colors that add up to 100%, and in this case, equally.
"Everyone advertises products. Everyone directs creatives. Everyone services accounts."
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I don't like the used colours including the yellow paper.
Nice idea
Alexander Bickov Personal portfolio | Twitter | Facebook | Blog
ZZZZZZZZZZZZZz Somebody please, wake me up when this is over. Boooring.
been done every way to sunday. and it doesn't live up to the mercedes brand even if it is just for econo vans.
excellent, I like it.
As someone said, the idea is not new but it communicates anyway.
I really hate the old rusty paper. would have been great to change the color in photoshop (light blue or plain grey)
nice idea, tho could have been more subtle
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