Mercedes-Benz Trucks: Hidden dangers, Dino

Detects hidden danger. The new Active Brake Assist 2® for Mercedes-Benz Trucks.

Advertising Agency: Scholz & Friends, Berlin, Germany
Creative Directors: Matthias Spaetgens, Michael Winterhagen
Art Director: Walter Ziegler
Copywriter: Michael Schöpf
Illustrator: Walter Ziegler
Published: January 2012

21 comments

Ramat Ajala's picture
Ramat Ajala
670 pencils

How can an enormous thing like a dino be hidden?

Nike Diesel's picture
Nike Diesel
13385 pencils

Old student idea, plus it looks like they've been highly influenced by this:
http://www.damnlol.com/road-signs-out-of-shot-2747.html

salamandos's picture
salamandos
1947 pencils

You are totally right.. again a case of internet "creativity".

somecopywriter's picture
somecopywriter
1108 pencils

Love the art direction here. Good idea, simple and effective. But the volcano one was the only one that was even slightly realistic. Or am I over-analyzing?

Hadrons's picture
Hadrons
5989 pencils

Pictogrammes for truck drivers.... I found it a bit insulting.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

cydeways's picture
cydeways
2 pencils

thats because you're an angry elf

Hadrons's picture
Hadrons
5989 pencils

"An elf (plural elves) is a being of Germanic mythology.
The elves were originally thought of as a race of divine beings (wights, vættir) endowed with magical powers, which they use both for the benefit and the injury of mankind." wiki.

Thank you. (Although I still have to grow my hair longer & bleach it)

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

vote4pedro's picture
vote4pedro
4601 pencils

If it detects hidden dangers, I'd rather see a visual showing it detect hidden dangers. This is just retarded.

kleenex's picture
kleenex
37381 pencils

not working for me at all.

salamandos's picture
salamandos
1947 pencils

nice and subtle.. it's about the content of the warning sign.. which is only a small part of the real danger.

gadgets's picture
gadgets
1063 pencils

nice and subtle but expecting more from a Mercedes agency

andylefty's picture
andylefty
4537 pencils

I'm not really understanding this.

Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

It's funny but if you think too long you realise it's not really making any argument. Besides, doesn't really feel like a Mercedes ad to me - more like Smart or Mini.

salamandos's picture
salamandos
1947 pencils

I think it is a nice visual metaphor for a rather abstract safety technique.So no further argumentation is needed. I also don't understand why the ad should not work for Mercedes since there is a long established series of ads in this reduced graphic style.

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

Nice concept. I like

ideas creator's picture
ideas creator
87 pencils

:/

kalpesh78's picture
kalpesh78
2580 pencils

dislike.

ideas....30 minutes nahi toh free.

Roger Keynes's picture
Roger Keynes
5498 pencils

Outsmarted.

The Jobless Writer
Will Think for Salary

Johnson.A's picture
Johnson.A
43 pencils

Dislike. Doesn't represent the Mercedes brand..

juanmarino.arg's picture
juanmarino.arg
79 pencils

The only danger arround here is the one who do this.

Advertising is the most targeted and massive art. That make it the most interesting art.

iambusy's picture
iambusy
2219 pencils

lame for mercedes

busy.

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