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Mercedes-Benz: Traffic Light

Mercedes-Benz: Traffic Light
Your rating: None Average: 7.1 (42 votes)

Individual power distribution for each wheel.
The Vito. Now with four-wheet-drive 4x4 and Electronic Traction System 4ETS.

Advertising Agency: Scholz & Friends, Berlin, Germany
Chief Creative Officer: Martin Pross
Executive Creative Director: Matthias Spaetgens
Creative Directors: Robert Krause, David Fischer, Philipp Woehler
Art Director: Melanie Specht
Copywriter: Stefan Sohlau
Account Manager: Anna Gabriel
Account Supervisor: Stefanie Wurst
Photographer: Maground.com / Gozooma.de
Art Buying: Kirsten Rendtel
Postproduction: Appel Grafik

14 Comments

Taylormade's picture 421 pencils
Taylormade | Thu, 2011-07-07 14:56

Nice one. Very clever.

I've never been able to sell through a car ad with no car in it though. I don't know how so many ads that end up in award annuals manage to do it. Such a mysterious phenomenon.

CrackerJackWorks's picture 6246 pencils
CrackerJackWorks | Thu, 2011-07-07 19:51

Awesomeness

Twitter   Facebookreelance... http://www.crackerjackworks.com

ace85le's picture 3901 pencils
ace85le | Thu, 2011-07-07 20:58
5

Agree with Taylormade. This is a typical case of targeting not the TA but the award judges. Sad.

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bhuvneshwar.chd's picture 1013 pencils
bhuvneshwar.chd | Thu, 2011-07-07 23:13

beautiful,

idea & execution is too good..

i have something to add. in the above conversation, ad must make an impression in mind, by touching the heart. I mean it must have the quality to make the viewer think. Here creativity plays its role. role.

"If you are irritated by every rub, how will you be polished?"
— Rumi

Shehzadhere's picture 48 pencils
Shehzadhere | Thu, 2011-07-07 23:46

Good insight

zarski's picture 1704 pencils
zarski | Thu, 2011-07-07 23:48

Fantastic!

art_fan_bkk's picture 3 pencils
art_fan_bkk | Fri, 2011-07-08 07:42
5

The original was way better http://adsoftheworld.com/media/print/audi_grip_2

dean viii's picture 1413 pencils
dean viii | Wed, 2011-11-02 11:08

sorry, not the same idea. close, but not the same.

dean viii's picture 1413 pencils
dean viii | Fri, 2011-07-08 09:30
7

nice.

Billoughsby's picture 5127 pencils
Billoughsby | Fri, 2011-07-08 13:09
8

A wise and funny statement from taylormade. I think the phenom is a flexing of the anti-product shot mentality. That's all. When anyone can get away from it, all of us treasure it.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

CommandZ's picture 1580 pencils
CommandZ | Fri, 2011-07-08 15:37
7

I agree with Taylormade as well. Especially to do the anti-product shot with this brand. Well done.

toshmr's picture 133 pencils
toshmr | Tue, 2011-07-12 10:59

Smart

Hydrogen's picture 86 pencils
Hydrogen | Wed, 2011-07-13 01:46

good

alaaelalfi's picture 39 pencils
alaaelalfi | Wed, 2012-03-21 22:48

Well ... For Mercedes brand ok ... But as a car ad .. I agree with taylormade .. This ad target the award not the customers

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