Mercedes-Benz: Thrilling Trips, 3

Advertising Agency: Jung von Matt Matt/Alster, Germany
Chief Creative Officer: Armin Jochum
Creative Director: Christian Fritsche
Art Director: Tilman Gossner
Graphic Designer: Johannes Riffelmacher
Scriptwriter: Georg Baur, Torben Otten
Agency Producer: Marcus Loick
Account Supervisor: Sonja Stockmann
Account Manager: Nils Heimes, Sophie Lewens

9 comments

Anonymous Author's picture
Anonymous Author
1541 pencils

Boom tish.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

keithstoeckeler's picture
keithstoeckeler
425 pencils

Pretty boring for Benz

Guest's picture
Guest

Uh-oh "947 kms have worn me out"? Despite driving around in a Mercedes? Tsk, tsk.

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

Wasn't it Hegarty who said "I just don't think people read ads."? Well, I think that definitely applies to this one.

Guest's picture
Guest

i think he needs a blog to write it down.

Billoughsby's picture
Billoughsby
5091 pencils

Yeah. he's not someo-ne you disappoint.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

atb2005's picture
atb2005
13567 pencils

I stopped reading after paragraph 3. Long copy - funny or not - is a BIG no no. It works only in rare cases.

CUTIEPIE's picture
CUTIEPIE
347 pencils

OMG the most boring ad ever!!!!!! Sorry guys no actual luring into reading, non what so ever!!! :(

desailly's picture
desailly
470 pencils

Hmm.

I was just scrolling through and got more than a little excited to see a long copy ad. I miss them: despite what some people think, there are plenty of folk out there who are happy to read long copy. I'm one of them.

But this one leaves me a little confused. I don't understand why it's in English, for a start, but I guess that doesn't really matter. The point is that it takes you on a reasonably long journey for an incredibly weak punchline. There's a little whiff of Bobby Ewing in here. If you carry someone off under false pretences, you'd better seriously entertain them on the way and finish in spectacular fashion. And - sorry - I don't feel paid off. I feel ripped off.

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