Mercedes-Benz: The End

Navigation and entertainment in one.

Advertising Agency: Jung con Matt/Donau, Vienna, Austria
Art directors: Volkmar Weiss, Dian Warsosumarto
Copywriters: Andreas Putz, Thomas Niederdorfer
Photographer: Jork Weismann

16 comments

Marlus Lau's picture
Marlus Lau
1807 pencils

I don´t get it.

talkingisfree's picture
talkingisfree
2620 pencils

Nice!

mikeelrapido's picture
mikeelrapido
1929 pencils

??

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Szychowski's picture
Szychowski
89 pencils

Nice idea

khalu's picture
khalu
30 pencils

? ??????

Guest's picture
Guest

I think that "the end" is the end of a movie (entertainment) and "the end" of the road/trip (navigation).

dthlb72's picture
dthlb72
545 pencils

... and just reach home.

Hellas's picture
Hellas
1172 pencils

i get it but the idea is too forced. from looking at this ad what i think at first is that these people finally found their dream house. the end.

"I don't live in Greece, Greece lives in me..."

AmigoInvisible's picture
AmigoInvisible
195 pencils

Lovely idea, but like it has been pointed out, so-so execution. Is this even a house that someone who owned a Mercedes would live in?

AmOgodzzz's picture
AmOgodzzz
826 pencils

Yeah, this idea's a bit weak. Tries too hard and the payoff is a disappointment.

miko1aj's picture
miko1aj
3098 pencils

Oh c'mon. It's great ad, great campaign. It's obviously not created for festivals and it's simple and clear. Very memorable and witty. Congrats for the team.

Guest's picture
Guest

neither simple nor clear !! I rly can't get it until now!!!!!! I think maybe he means that this is the END because they have no mercedes in the parking?

AmigoInvisible's picture
AmigoInvisible
195 pencils

This is what I gather from the execution: The "Splitview" (assuming this is a screen inside the car) provides both navigation and entertainment. Hence the rearview camera (navigation while parking) and the old-school "End" title (entertainment).

If so, I stand by my initial opinion—good concept and so-so execution (and I think it may be as simple as changing the background photo).

rolling.stone's picture
rolling.stone
2740 pencils

Idea is OK, art isn't

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mcfly's picture
mcfly
50 pencils

Great work.

Krik Krak Krow's picture
Krik Krak Krow
39 pencils

'Fin' was better. 'The End' has one word too many.

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